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Recall Roundup: Ford, Toyota, Nissan Recall Over 1.7 Million Cars and Trucks

Recall Roundup: Ford, Toyota, Nissan Recall Over 1.7 Million Cars and Trucks

Each week, CarEdge rounds up the latest mainstream vehicle recalls so you don’t have to dig through the fine print. All recall data is sourced directly from the National Highway Traffic Safety Administration (NHTSA).

If you’re not sure whether your car has an open recall, check right now using the NHTSA recall lookup tool — all you need is your VIN.

Nissan Recall – 79,755 Vehicles

Nissan recall May 2025
  • Component: Back Over Prevention
  • Vehicles Affected: 2025 Nissan Frontier, Kicks

Issue: The center information display may go blank when shifting into reverse, violating FMVSS 111 on rear visibility.

Remedy: Nissan dealers will update the display software free of charge. Owner notification letters are expected to be mailed by July 1, 2025.

See if your Nissan is included in this recall.

Ford Recall – Nearly 1.1 Million Vehicles

Ford recall May 2025
  • Component: Rearview Camera Software
  • Vehicles Affected:
    • 2021–2024: Bronco, F-150, Edge
    • 2023–2024: Escape, Corsair, F-Series Super Duty
    • 2022–2024: Expedition, Navigator
    • 2022–2025: Transit
    • 2021–2023: Mustang Mach-E
    • 2024: Ranger, Mustang
    • Lincoln models: Nautilus and Navigator

Issue: A software issue may impact the dashboard infotainment system and rear camera function.

Remedy: Dealers will push out an over-the-air software update. Ford will begin mailing safety notifications by June 16, 2025, with a second letter to follow when the fix is ready.

See if your Ford or Lincoln vehicle is included in this recall.

Toyota Recall – 443,444 Vehicles

Toyota recalls May 2025
  • Component: Exterior Lighting
  • Vehicles Affected: 2022–2025 Toyota Tundra and Tundra Hybrid

Issue: Moisture can enter the reverse light assembly and cause light failure.

Remedy: Dealers will replace both reverse light assemblies and repair wiring as needed, free of charge. Notification letters will be mailed starting June 30, 2025. For more help, contact Toyota at 1-800-331-4331.

See if your Toyota Tundra is included in this recall.

Volkswagen Recall – 171,381 Vehicles

VW recall May 2025
  • Component: Back Over Prevention
  • Vehicles Affected: 2024–2025 Atlas, Atlas Cross Sport

Issue: A software bug may distort the rearview camera image when reversing, failing FMVSS 111 standards.

Remedy: Dealers will update the camera software at no cost. Letters to owners will begin mailing July 18, 2025. VW customer service can be reached at 1-800-893-5298.

Check if your Atlas or Atlas Cross Sport is impacted by this recall.

Safety First, Folks!

Even a minor recall can impact your safety. Always check your vehicle’s recall status by entering your VIN at the NHTSA Recall Lookup. If you’re car shopping, don’t forget that CarEdge Car Search shows you open recalls before you buy, so you can make an informed decision.

Check out car listings with recall information, local market insights, and more →

June 2025 Car Buying Forecast: What Shoppers Need to Know

June 2025 Car Buying Forecast: What Shoppers Need to Know

The summer car buying season is here, but June 2025 brings new challenges that could trip up even seasoned shoppers. Between the expiration of Memorial Day deals, tariff-induced price hikes, and the arrival of 2026 models, buyers need to play it smart this month.

If you’re shopping for a new or used car in June, here’s how to stay in control of your deal, and ultimately save more while stressing less.

Memorial Day Deals End June 2

Most Memorial Day offers, including 0% APR financing and cash incentives, officially end on June 2. If you’re hoping to lock in a deal you saw in May, don’t wait.

After that, expect automakers to scale back incentives. With tariffs pressuring profit margins and interest rates creeping up again, many brands are already pulling back on generous financing and lease offers.

Mixed Signals From Automakers

Subaru tariff price hikes in 2025

Pricing strategies are all over the map right now, and it’s creating confusion for buyers. Recent pricing announcements show that automakers are still figuring out how to navigate ongoing 25% tariffs on auto imports:

  • Subaru has raised prices across the board, effective immediately. Only the Solterra EV has been spared. Most models see prices rise by $1,000 – $2,000.
  • Volkswagen says it will keep prices unchanged through June in an effort to attract hesitant buyers.
  • Hyundai previously pledged not to raise prices until June 2, but it’s unclear what will happen after that date.
  • Other automakers may follow Subaru’s lead, especially as 2026 models begin arriving in greater numbers.

While some automakers are trying to keep buyers engaged, others are already adjusting prices in anticipation of tighter margins.

June Auto Tariff Update: What Changed, and What Hasn’t

On May 28, a federal court put the Trump administration’s proposed reciprocal tariffs on hold, offering a brief reprieve in the broader trade fight. However, it’s important to note that this ruling does not affect the ongoing 25% tariffs on imported vehicles and parts, which remain in full effect.

These tariffs continue to put pressure on automakers that rely heavily on imports. Brands most affected include:

  • Volkswagen, BMW, and Mercedes-Benz, which import the majority of their U.S. inventory from Europe and Mexico.
  • Mazda, which has minimal U.S. production and imports most of their vehicles.
  • Volvo and Genesis, both of which depend on international production for much of their lineup.

Meanwhile, automakers with large U.S. production footprints (such as Toyota, Honda, Ford, and General Motors) are somewhat more insulated, although they still face higher costs for imported components.

👉 New: The Best (and Worst) American-Made Cars and Trucks

The takeaway? Tariff-driven cost increases are still rippling through the market, especially for brands with global supply chains. Price hikes may continue as automakers adjust to these lasting headwinds.

Use our free Tariff Checker to see which cars are directly impacted

Incentives Are Drying Up

best new car deals

Cheap lease deals and 0% financing are fading. Interest rates remain near 30-year highs, and with bond market volatility, we’re seeing rates drift even higher.

That said, not all segments are affected equally. Automakers are more likely to incentivize vehicles they need to move, including:

Use tools like CarEdge Insights to zero in on the most negotiable cars near you.

Inventory Is Up… But It Depends on the Brand

After a frenzy of spring buying, new car inventory is finally creeping up. According to CarEdge Insights, market day supply jumped 15% from early April to late May, going from 72 to 83 days.

But it’s not an even playing field:

  • Toyota and Honda vehicles remain in tight supply.
  • Trucks, luxury cars, and EVs are seeing the biggest inventory buildup.

Here’s a look at new car inventory for the top 20 car and truck brands in America. Brands with a higher inventory (as measured by market days of supply) are more likely to offer the best deals in June, along with having the most negotiable prices:

BrandDays of Market SupplyCars For SaleNegotiability ScoreAverage Selling Price
Toyota37289,117Low$43,366
Ford109492,443High$53,551
Chevrolet75308,835Average$48,101
Honda61194,477Below Average$37,898
Nissan111177,222High$33,488
Hyundai122229,928High$36,768
Kia80156,788Average$36,401
Subaru86113,548Average$36,192
GMC93138,937Above Average$65,559
Jeep119139,449High$48,439
Ram139115,170High$60,992
Mazda127109,159High$37,019
Volkswagen11366,458High$37,045
BMW8358,463Average$76,057
Lexus3840,210Low$61,475
Mercedes-Benz10982,593High$79,714
Audi14349,687High$66,087
Buick8238,474Average$35,629
Cadillac10145,727High$77,527
Dodge9717,746Above Average$50,100

A $50,000 Milestone Arrives

We’re approaching a symbolic milestone: the average transaction price is nearing $50,000, according to Cox Automotive. It’s hovered just below that figure multiple times in the past three years. June or July are likely to be the month we finally cross that line.

Why? 2026 models are arriving, and with them come modest price increases. Our recent analysis of 2026 pricing shows that MSRP hikes remain the norm, not the exception.

Your Gameplan For June 2025

With prices rising, incentives drying up, and market conditions shifting fast, having a solid strategy is more important than ever. Here’s how to shop confidently and get the best possible value in today’s market.

  1. Use CarEdge Car Search
    Track price trends, find negotiable cars, and make smarter decisions. Don’t expect deals on fresh 2026 arrivals, but 2025 models will become more negotiable as summer goes on.
  2. Stay Flexible
    Falling in love with a specific make or trim is risky in today’s market. If you can keep an open mind, you’re more likely to find a better deal and avoid paying top dollar.
  3. Consider Nearly-New Alternatives
    Looking for a new car? Consider 1–3 year-old used vehicles to save thousands and avoid immediate depreciation. On the other hand, some buyers will find more value in new cars with low-APR financing, which could save you in the long run. This is especially true if you plan to keep your car for more than five years. 
  4. Let the Pros Handle It
    Hate negotiating? Our CarEdge Concierge service finds your perfect car, and we negotiate the deal for you from start to finish. Already found the one? Use our Negotiation Expert to get the best price possible. It’s our best value ever.
The Best (and Worst) American-Made Cars and Trucks

The Best (and Worst) American-Made Cars and Trucks

When you think of American-made cars and trucks, you might picture muscle cars, pickup trucks, and 3-row SUVs. But not all vehicles built in the U.S. are created equal. At CarEdge, we’ve analyzed the latest data from CarEdge Research and Consumer Reports to highlight which American-assembled models are worth your money in 2025, and which are best avoided. No matter what you’re shopping for, this list will help you separate the winners from the letdowns.

The Best American-Made Cars

The best American-made cars: Lexus TX

It’s surprising to see only one of the Big Three automakers represented here. Aside from a lone Cadillac, General Motors, Ford, and Stellantis (CDJR) are missing from the list of the most recommendable American-made cars. While it’s no shock that Toyota and Honda dominate, many might not realize that much of their top-selling inventory is built right here in the United States.

Without further ado, here are the 10 best American-made cars in 2025:

2025 Lexus TX Hybrid

Where It’s Made: Princeton, Indiana

CarEdge Value Rating: A+

Consumer Reports Overall Score: 85

Why It’s Great: Owners praise the smooth ride, luxurious interior, and impressive MPG for a vehicle of its size.

2025 Honda CR-V

Where It’s Made: Greensburg, Indiana

CarEdge Value Rating: A

Consumer Reports Overall Score: 78

Why It’s Great: Drivers love its comfort, flexibility, and low cost of ownership.

2025 Subaru Crosstrek

Where It’s Made: Lafayette, Indiana

CarEdge Value Rating: A

Consumer Reports Overall Score: 80

Why It’s Great: Many drivers appreciate the ride height and versatility, especially in snowy or rainy areas.

2025 Acura RDX

Where It’s Made: Marysville, Ohio

CarEdge Value Rating: A

Consumer Reports Overall Score: 75

Why It’s Great: Owners love its responsive turbo engine and upscale interior at a competitive price point.

2025 Toyota Camry

Where It’s Made: San Antonio, Texas

CarEdge Value Rating: A-

Consumer Reports Overall Score: 82

Why It’s Great: Drivers often highlight how comfortable and fuel-efficient the Camry is for daily commuting, especially with a hybrid powertrain now standard.

2025 Honda Accord

Where It’s Made: Marysville, Ohio

CarEdge Value Rating: A-

Consumer Reports Overall Score: 78

Why It’s Great: Owners say it feels more premium than its main competitor, the Toyota Camry.

2025 Kia K5

Where It’s Made: West Point, Georgia

CarEdge Value Rating: A-

Consumer Reports Overall Score: 76

Why It’s Great: Drivers like the sporty design and user-friendly tech inside the cabin for well under $30,000. The K5 was recently joined by the similar but smaller K4, which replaces the Forte in the lineup.

2025 Acura Integra

Where It’s Made: Marysville, Ohio

CarEdge Value Rating: A-

Consumer Reports Overall Score: 73

Why It’s Great: Owners enjoy its agility and the available manual transmission, a rarity in 2025.

2025 Subaru Outback

Where It’s Made: Lafayette, Indiana

CarEdge Value Rating: B

Consumer Reports Overall Score: 85

Why It’s Great: Owners highlight the Outback’s practicality, comfort, and confidence in all driving conditions. However, it’s not as fuel efficient as many competitors. 

2025 Cadillac CT5

Where It’s Made: Lansing, Michigan

CarEdge Value Rating: B

Consumer Reports Overall Score: 70

Why It’s Great: Drivers appreciate its powerful engine choices and luxurious highway ride.

The Worst American-Made Cars

The worst American-made cars: Jeep Grand Cherokee

When it comes to the worst American-made cars in terms of reliability, driver satisfaction, and overall value, Stellantis takes the crown. However, General Motors and Ford aren’t far behind. Here are the ‘Made in America’ cars we can’t recommend in 2025:

2025 Jeep Grand Cherokee

Where It’s Made: Detroit, Michigan

CarEdge Value Rating: F

Consumer Reports Overall Score: 52

What drivers say: Owners frequently report quality control issues and reliability concerns, despite liking the SUV’s design and off-road potential.

2025 Chevrolet Suburban

Where It’s Made: Arlington, Texas

CarEdge Value Rating: F

Consumer Reports Overall Score: 59

What drivers say: While praised for its size and towing, many drivers complain about high ownership costs.

2025 Dodge Durango

Where It’s Made: Detroit, Michigan

CarEdge Value Rating: F

Consumer Reports Overall Score: 63

What drivers say: Durango owners say the V8 is fun, but outdated tech and frequent maintenance needs are major downsides.

2025 Jeep Grand Wagoneer

Where It’s Made: Warren, Michigan

CarEdge Value Rating: F

Consumer Reports Overall Score: N/A

What drivers say: Many drivers love the luxury features but are disappointed by poor fuel economy and persistent reliability issues.

2025 Ford Expedition

Where It’s Made: Louisville, Kentucky

CarEdge Value Rating: F

Consumer Reports Overall Score: N/A

What drivers say: Owners enjoy the spacious cabin but report frustrating issues with infotainment and build quality.

2025 Nissan LEAF

Where It’s Made: Smyrna, Tennessee

CarEdge Value Rating: D+

Consumer Reports Overall Score: 55

What drivers say: Some appreciate the affordable EV entry point, but many express dissatisfaction with range limitations and outdated charging tech. It’s basically 2012 technology in a 2025 model.

2025 Mercedes-Benz GLE

Where It’s Made: Tuscaloosa, Alabama

CarEdge Value Rating: D+

Consumer Reports Overall Score: 56

What drivers say: While luxurious, the American-built GLE is often criticized for inconsistent quality and expensive repairs.

2025 Nissan Murano

Where It’s Made: Canton, Mississippi

CarEdge Value Rating: D

Consumer Reports Overall Score: N/A

What drivers say: Owners describe it as comfortable but outdated for the near-luxury price point. However, the 2025 refresh may change that. It’s too soon to tell. 

2025 Cadillac Escalade

Where It’s Made: Arlington, Texas

CarEdge Value Rating: D-

Consumer Reports Overall Score: 56

What drivers say: Escalade owners love the presence and luxury but report recurring electronic issues and poor fuel economy. Expect a very high total cost of ownership.

2025 Lincoln Aviator

Where It’s Made: Chicago, Illinois

CarEdge Value Rating: D-

Consumer Reports Overall Score: 56

What drivers say: Drivers say it looks and feels luxurious, but real-world reliability and frequent service visits are a common complaint.

Conclusion

Also 👉 Every Car, Truck, and SUV Built in America

Cars like the Lexus TX and Honda CR-V prove that reliability, comfort, and affordability can come from domestic factories. On the other hand, models like the Jeep Grand Cherokee and Cadillac Escalade show how costly ownership and reliability issues can outweigh even the flashiest features. Before you buy, check whether your next car truly delivers on value, no matter where it’s built. 

For the most-trusted car buying help in America, check out CarEdge Concierge, now featuring more affordable options. Or, learn more about DIY car buying tools to save time, money, and hassle when you buy or lease. 

Car Buyer Survey Reveals How Drivers Are Navigating Tariffs in 2025

Car Buyer Survey Reveals How Drivers Are Navigating Tariffs in 2025

CarEdge Car Buyer Survey

CarEdge, the best place to buy, sell, and own a car with confidence, recently surveyed 408 U.S. drivers to better understand how consumers are navigating the car market in 2025. The survey, conducted from May 16 to May 19, comes at a pivotal time. Following the implementation of U.S. auto tariffs on April 3, car prices, interest rates, and inventory levels have all been in flux. With uncertainty growing, CarEdge sought to answer a critical question: how are real drivers adapting their car buying behavior?

Survey participants represent a broad cross-section of car shoppers and owners, from those who’ve recently purchased to those holding off for the foreseeable future. The full survey is available at CarEdge.com. Below, we break down the most important findings from this May 2025 snapshot.

How Americans Are Approaching the Car Market in 2025 

The survey responses paint a picture of a divided car market, shaped by mixed economic signals and widespread caution. Among all respondents, 16% reported purchasing a car after the April 3 tariff announcement, while another 12% said they had bought a vehicle shortly before the tariffs went into effect. A much larger share (52%) said they are still actively shopping for a car, while 20% said they have not purchased a vehicle in the past six months and do not plan to buy one in 2025.

Tariffs have clearly impacted perceptions. Interestingly, among those who bought their car before April 3, 38% acknowledged they made the purchase early specifically to avoid the risk of higher prices. Among those who purchased after April 3, 16% said they believe they paid more due to the tariffs, with the vast majority of post-tariff buyers (84%) saying they believe they did not pay more.

Looking ahead, half of respondents are still planning to buy a car before the end of 2025. Of those future buyers, about a third plan to purchase new, another third are shopping used, and the remaining 30% are still undecided.

When it comes to what’s keeping people on the sidelines, affordability challenges and a lack of compelling deals top the list. 

These are the barriers to buying (as a percent of all respondents who have not purchased):

With these top-line insights in mind, we next explore specific groups within the survey to uncover how recent and future car buyers are thinking about today’s market.

Pre-Tariff Buyers – Beating the Clock

Survey respondents who purchased a car in the six months leading up to April 3 offer another layer of insight. Among these buyers, 61% purchased new and 39% purchased used.

What stands out most in this group is that more than a third (38%) said they intentionally bought their car early to avoid potential price hikes from tariffs. For the remaining 62%, tariffs didn’t factor into the timing of their purchase.

Income again played a role in how buyers approached the market. Among households earning $200K or more, just 22% said they made their purchase early in response to the looming tariffs. Nearly half (48%) of buyers earning between $100K and $199K did the same. In contrast, 39% of buyers earning under $100K said they bought early to avoid tariff-related price hikes.

This suggests that low- to middle-income consumers were more likely to act on policy changes and proactively adjust their buying timeline. Higher-income households, on the other hand, may not have been as concerned about the possible impact of tariffs on car prices this spring.

Post-Tariff Buyers – Adjusting Expectations

For respondents who bought a car after the April 3 tariff rollout, the data reveals a blend of resilience and skepticism. Among this group, 81% purchased a new vehicle, while 19% opted for a used one.

Despite the added costs associated with the new tariffs on imported vehicles, most post-April 3 buyers didn’t feel the sting. A strong majority—84%—said they don’t believe they paid more as a result of the tariffs. Still, 16% acknowledged they believe they did.

Among buyers who purchased after the April 3 tariff implementation, a different pattern emerged. Higher-income households were more likely to believe tariffs increased the price they paid. Specifically, 27% of households earning over $200,000 said they believed they paid more because of tariffs. In contrast, only 11% of households earning between $100,000 and $199,999 felt the same. Meanwhile, 17% of buyers with incomes under $100,000 said they believed tariffs had raised their purchase price.

These results suggest that while tariffs haven’t universally discouraged buyers, those with tighter budgets and those with a keen eye on policy changes are the most attuned to their potential impact.

Active Shoppers – Cautious and Calculated

Among those still planning to buy a car in 2025, the data reveals a thoughtful and strategic group of shoppers. Less than half (44%) of active shoppers expect to make their purchase within the next three months, while a majority (56%) plan to buy later this year.

When it comes to what they’re looking for, 54% say they’re in the market for a new car. About 19% are shopping for used vehicles, while just over a quarter are still unsure.

As for why these shoppers haven’t yet moved forward, deal quality remains the leading barrier. Respondents were asked to select all reasons why they have yet to purchase in 2025. 50% say they haven’t seen an offer worth acting on, while 30% are waiting for prices to come down. Another 21% say they haven’t found a car or truck they like. A smaller group is holding out for lower loan rates (18%), while tariffs were cited by just 11% of active shoppers.

One-fifth of active shoppers said that their decision to keep their current vehicle for longer was a factor in delaying their purchase.

Looking at the income distribution of active shoppers, the data continues to reflect a largely middle-income profile. The majority fall between $50K and $149K in household income, suggesting that many of these buyers are financially capable, but remain cautious in an uncertain economy. 

Opting Out – Those Sitting on the Sidelines

Among drivers who have neither purchased a car in the past six months nor plan to buy one in 2025, a few clear themes emerge. This group is not driven by fear of rising costs or policy uncertainty, but rather by satisfaction with their current vehicle, and a lack of appealing options in today’s market.

The majority of these respondents (71%) say they’re sticking with their current vehicle longer, a sign that many Americans are adopting a “wait and see” approach to the market. Beyond that, 23% haven’t seen a deal worth moving on, while 9% say they haven’t found a car or truck they like. Price sensitivity remains a factor, with 20% waiting for prices to drop and 14% holding out for lower loan rates.

Concerns about tariffs are present, but not widespread. Among those on the sidelines right now, the reasons cited are roughly the same for all income segments. About one quarter say that they’re keeping their current vehicle for longer, while roughly 20% say they haven’t seen any deals worth acting on yet. The third most common reason for sitting out today’s car market is waiting for prices to come down. Only 7% cited tariffs as one of their reasons for not planning to buy a car in 2025.

A Market Shaped by Uncertainty

CarEdge

The 2025 CarEdge Consumer Survey shows that the American car market remains fractured and cautious in the wake of economic headwinds and new policy shifts like auto tariffs. While some shoppers are moving forward with confidence, many are hesitant, skeptical, or simply waiting for conditions to improve.

The overarching takeaway? The car market in 2025 is no longer defined by pent-up pandemic demand or rapid inflation. Instead, it is being shaped by deal quality, interest rates, and policy awareness. For automakers, dealers, and car buyers alike, understanding these shifting motivations is key to navigating what’s shaping up to be one of the most complex car buying environments in recent history.

About CarEdge

Founded in 2019 by father-and-son team Ray and Zach Shefska, CarEdge is a leading platform dedicated to empowering car shoppers with free expert advice, in-depth market insights, and tools to navigate every step of the car-buying journey. From researching vehicles to negotiating deals, CarEdge helps consumers save money, time, and hassle. Join the hundreds of thousands of happy consumers who have used CarEdge to buy their car with confidence. With trusted resources like the CarEdge Research Center, Vehicle Rankings and Reviews, and hundreds of guides on YouTube, CarEdge is redefining transparency and fairness in the automotive industry. Follow us on YouTubeTikTokXFacebook, and Instagram for actionable car-buying tips and market insights.

Subaru Just Raised Prices – But These Summer Deals Are Still Worth a Look

Subaru Just Raised Prices – But These Summer Deals Are Still Worth a Look

Subaru just became the latest automaker to raise vehicle prices, and it likely won’t be the last. As new tariffs and 2026 model-year pricing updates collide, car shoppers across the U.S. are noticing a troubling new trend: mid-year price hikes. But there’s still a window of opportunity: Subaru’s latest offers include low-APR financing and compelling lease deals.

If you’re planning to buy a new Subaru this summer, now may be your best chance to lock in a deal before the next round of price hikes hits.

Subaru Price Increases Hit Forester, Outback, WRX and More

Subaru price hikes May 2025: Subaru Forester

Subaru of America is the latest automaker to hike vehicle prices as the cost of doing business rises. While many suspected tariffs were the cause, Subaru instead cited “current market conditions” and a need to “offset increased costs while maintaining a solid value proposition.”

According to a now-deleted dealer bulletin shared by Car and Driver, price increases range from $750 to $2,055, depending on the model and trim. As best as we can tell, these price hikes apply to all new Subaru models, meaning both 2025 and 2026 models. Here’s a breakdown of the new pricing changes:

  • Crosstrek and Impreza: +$750
  • Ascent: +$1,085 to $2,055
  • Outback: +$1,715 to $1,820
  • Forester: +$1,075 to $1,600
  • Legacy (soon to be discontinued): +$1,600
  • WRX and BRZ: +$2,000
  • Solterra EV: No change

These new sticker prices are already beginning to show up on dealer lots, and Subaru has confirmed that MSRP updates are rolling out immediately. However, it remains unclear how quickly they’ll affect prices for older inventory.

Subaru’s 2025 price hikes follow a familiar strategy. The best-selling Subaru models see the greatest price hikes, and those with sluggish sales are barely budging. For fans of the Ascent, Outback, and Forester, nearly $2,000 in price hikes will be an unwelcome sight.

Why Subaru Won’t Be the Last

Mazda price hikes

Subaru’s latest price hike is part of a broader trend. Across the industry, automakers are dealing with a one-two punch: steep new tariffs on imported vehicles and parts, and 2026 model-year pricing creeping in. Add slow but steady inflationary pressures to the mix, and what you get is automakers like Subaru announcing mid-year price adjustments. 

While Subaru avoided directly blaming tariffs, the timing aligns with similar hikes from other automakers. And with roughly 45% of Subaru’s U.S. sales coming from imported models, the brand is especially vulnerable.

Expect more automakers to quietly follow suit in the coming months. Volkswagen Group, Mazda, and Honda all import a large portion of their U.S. sales volume, and are likely to respond to the challenges. If you’re car shopping this summer, locking in pricing sooner could help you avoid the next wave of increases.

What Should Subaru Shoppers Do?

If you’re in the market for a new Subaru, now is the time to act. The brand is raising prices by up to $2,055, and the most popular models are already impacted. While older inventory may still reflect lower pricing, that window is closing fast.

The good news? Subaru is still offering 0% APR on select models, including some of its most in-demand vehicles.

Here’s a rundown of Subaru’s latest offers in late May 2025:

Final Thoughts

Subaru’s price increases are just the start of what’s shaping up to be a more expensive summer for car shoppers. With tariffs, MSRP hikes, and thinning incentives, it pays to act fast.

Whether you’re considering a Subaru or cross-shopping with competitors, the best deals won’t last long. Before you head to the dealership, make sure you’re prepared:

🔍 Check Dealer Invoice Pricing – Know what others are really paying before you negotiate.
🚗 Search Local Inventory – Compare prices near you and spot pre-hike listings.

Buy with confidence and save more with CarEdge on your side.