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Not Impressed With Memorial Day Car Sales? Blame Dwindling Inventory
Car shoppers expecting blowout Memorial Day deals in 2025 may have noticed something different this year: the discounts just aren’t what they used to be. From lackluster financing specials to higher-than-usual lease payments, automakers appear to be holding back. The reason? A sudden drop in new car inventory has automakers tightening the reins.
Here’s a look at the latest new car inventory numbers, and how automakers are responding to this temporary ‘buyer’s market’.
New Car Inventory Is Much Lower In May 2025
From April to May 2025, new-vehicle inventory in the U.S. fell from 3.08 million to 2.8 million vehicles — a 10% decline. The latest numbers are courtesy of inventory management firm Lotlinx, which shared their market update with Automotive News. That’s the steepest drop we’ve seen since early 2023, and it’s no coincidence.
As buyers rushed to beat potential tariff-related price hikes, dealer lots thinned out fast. With fewer cars available, many automakers have pulled back on Memorial Day incentives, especially for popular models.
The latest inventory tally found that the estimated days’ supply of new cars shrank to 58 days, down from 71 days a month prior.
Compare that to a year ago, when inventory stood at 2.86 million with a 75-day supply — and you can see why 2025 isn’t delivering the same sales splash. Although inventory levels are similar to May of 2024, cars are selling much faster right now.
Ford and Toyota Pull Back the Most
Among the seven automakers that report monthly inventory and sales data, Ford and Toyota saw the sharpest declines in supply. Toyota continues to operate with the tightest inventory in the U.S., holding less than 30 days’ supply.
Ford’s situation is more complex. Despite facing an inventory crunch, Ford also raised prices on several popular models, including the Maverick, Bronco Sport, and Mustang Mach-E, all of which are produced in Mexico and now subject to increased tariffs. Instead of making Memorial Day a big sales moment, Ford is charging more. You can read our full breakdown of Ford’s underwhelming Memorial Day sales and price hikes here.
Which Vehicles Are Toughest to Negotiate?
Lotlinx data shows hybrids are in the shortest supply at just 48 days nationwide. Traditional gas-powered vehicles follow at 59 days, with electric vehicles sitting at 90 days of supply — a month-over-month increase for the EV segment.
Here’s a quick snapshot of May inventory by new car segment:
- Sedans: 50 days’ supply
- SUVs: 56 days
- Pickups: 69 days
- Crossovers: 74 days
Even the highest-supply category — crossovers — saw declines from April levels.
Fewer Deals, But Not No Deals
Although overall Memorial Day incentives are milder in 2025, there are still some solid offers out there — especially if you’re flexible on model, trim, or location. We rounded up the Best Memorial Day Car Deals of 2025, including great lease specials, 0% financing, and up to $10,000 in cash offers. The deals are out there this May, if you know where to look.
But if you’re shopping for a high-demand model like the Honda CR-V, Toyota RAV4, or any hybrid under $35K, expect dealers to play hardball. With dwindling inventory, there’s just no reason to discount deeply — and they know it.
UK Auto Exports to America in 2025: Models, Tariff Updates, & More
In 2025, the landscape for British car exports to the United States has been significantly influenced by recent trade developments, particularly the imposition of tariffs and subsequent negotiations between the two nations. In 2024, UK automakers exported 106,000 cars to the United States, but that figure is expected to plummet in 2025. This has American car buyers asking, ‘Which cars are made in the United Kingdom for export to the US?’ How can car buyers prepare for the latest developments in US-UK trade relations?
Here’s the comprehensive list of cars manufactured in the UK that are shipped to the US market, and how the latest US-UK trade deal could impact availability and prices.
British-Made Cars Exported to the US in 2025
Several UK-based manufacturers continue to export vehicles to the US in 2025, predominantly in the premium and luxury segments:
1. Jaguar Land Rover (JLR)
- Models: Land Rover sells the Range Rover, Range Rover Sport, and Defender. See the Land Rover lineup. Jaguar sells the F-Pace, E-PACE, I-PACE, F-Type, and XF. See the full Jaguar lineup.
- Production Sites: Solihull, Halewood, and Castle Bromwich in the United Kingdom
- U.S. Market Share: Approximately 25% of JLR’s global sales are in the US, equating to over 94,000 vehicles in 2024.
- Recent Developments: In April 2025, JLR paused shipments to the US due to a 25% tariff imposed by the Trump administration. Shipments resumed in early May, despite the tariffs remaining in effect. The US-UK trade agreement announced on May 8, 2025 will lower tariffs from 25% to 10%.
2. MINI (BMW Group)
- Models: MINI Cooper, Countryman, Convertible. See the lineup.
- Production Site: Oxford, UK
- U.S. Sales: Mini sold 26,299 units sold in 2024, a 22% decrease from the year prior.
3. Rolls-Royce
- Model: Phantom, Cullinan, Ghost, Spectre. See all models.
- Production Site: Goodwood, UK
- Market Position: Catering to the ultra-luxury segment in the US Of Rolls Royce’s 5,712 global sales in 2024, 1,765 of those were in the U.S. market.
4. Aston Martin
- Model: DB12, Vantage, DBX, Vanquish, Valhalla, Valkyrie, Valour, Valiant. See all models.
- Production Site: Gaydon, England and St. Athan, Wales, UK
- U.S. Strategy: The company has indicated plans to share the cost of tariffs with customers and manage inventory levels accordingly. Aston Martin remains a low-volume brand in the United States, selling 6,030 vehicles stateside in 2024.
5. McLaren
- Models: Various supercars, from the 750S and Artura to the Senna. See all models.
- Production Site: Woking, England, UK
- U.S. Sales: Approximately 2,100 units sold annually in America.
6. Bentley (Volkswagen Group)
- Models: Bentayga, Flying Spur, Continental. See the full Bentley lineup.
- Production Site: Crewe, England, UK
- U.S. Market: Bentley maintains a steady presence in the ultra-luxury segment, totaling a few thousand sales in America annually.
The Impact of US Tariffs on UK Car Exports – May 2025 Update
In April 2025, the U.S. government imposed a 25% tariff on imported cars and parts, significantly affecting UK manufacturers. Jaguar Land Rover temporarily halted shipments to the US to assess the financial implications. Other manufacturers, including Rolls-Royce and Aston Martin, evaluated their responses to these tariffs.
The UK government engaged in trade negotiations with the US to address these challenges. On May 8, 2025, a trade agreement was announced, reducing US tariffs on British car exports from 27.5% to 10% for up to 100,000 vehicles annually. Tariffs on steel and aluminum were eliminated, which will benefit the UK automotive industry indirectly.
Outlook for UK-Built Car Buyers
The recent trade agreement offers a more favorable environment for UK car manufacturers exporting to the US. However, the industry remains cautious, as the deal is provisional and requires further finalization. Manufacturers are closely monitoring the situation and adjusting their strategies to navigate the evolving trade landscape.
If you’re eyeing a UK-made vehicle for purchase in the United States, it’s important to shop around to compare prices as tariff impacts remain uneven across the nation. Some dealers have been reportedly adding tariff price hikes to their limited inventory allocations, while others have been left without much inventory at all.
Use CarEdge Pro to leverage local car market data and save time, money, and stress in 2025. Looking for personal assistance with your deal? CarEdge Concierge is here for you. We’re here to help!
Ford’s Weak Memorial Day Sales Reveal a Struggling Automaker
As Memorial Day car sales heat up across the country, most automakers are pulling out all the stops to move inventory. Not Ford. While competitors like Chevrolet, Jeep, and Ram are offering thousands off in cash allowances and low-APR financing, Ford’s incentives are noticeably absent—or underwhelming at best. At the same time, Ford is raising prices on three of its most popular models, all while sitting on one of the highest inventories in the market.
It’s a bold move, and not a good sign.
New tariffs imposed by the Trump administration are beginning to ripple through the auto market, and Ford’s latest actions suggest it’s feeling the pressure more than most. From new price hikes to a disappointing Memorial Day sales strategy, the evidence is piling up: Ford is hurting.
Ford Raises Prices as Tariffs Hit Home
Effective May 2, Ford began raising prices on three of its most in-demand, Mexico-built vehicles: the Mustang Mach-E, Maverick, and Bronco Sport. The hikes—up to $2,000 on select trims—arrived just days after Ford warned investors that tariffs would add $2.5 billion in costs this year and suspended its earnings guidance.
A Ford spokesperson claimed the move was part of “usual” mid-year adjustments, “combined with some tariffs we are facing.” But calling this business-as-usual is a stretch. Ford is among the first major automakers to increase sticker prices in response to the tariffs, and it likely won’t be the last.
What’s especially notable is who hasn’t raised prices yet: General Motors. GM says it will also face billions in additional costs from tariffs, but so far, it has not raised MSRPs. That puts Ford in a uniquely precarious position—caught between bloated inventory and rising production costs, with few appealing offers to draw in buyers.
Ford’s Memorial Day Deals Fall Flat
Ford’s Memorial Day incentives are lackluster to say the least. In contrast to Chevrolet, Jeep, and Ram, which are offering steep discounts and compelling APR financing, Ford is mostly sticking to the basics during a prime time for selling cars. For shoppers hoping for big Memorial Day deals from the Blue Oval, it’s slim pickings.
Here’s how Ford’s incentives stack up against rival brands for top models:
Offers for the Ford F-150 are no where near the deals available for other full-size trucks.
| APR Offer | Cash Offer | Lease Offer | |
| F-150 | None advertised | Employee pricing ($3,000 – $5,000 savings est.) | Lease the XLT from $619/mo for 48 months with $5,388 due |
| Silverado 1500 | 0.9% APR for 60 months | $3,500 cash allowance | Lease the LT 2FL from $409/mo for 36 months with $5,289 due |
| Ram 1500 | 1.9% APR for 72 months | $7,000 cash for FCA lessees, and employee pricing ($3,000 – $5,000 savings est.) | Lease the Big Horn from $369/mo for 42 months with $4,519 due |
The Explorer is Ford’s #2 seller, after the F-Series truck. The absence of lease specials and noteworthy cash offers is telling during a top month for incentives.
| APR Offer | Cash Offer | Lease Offer | |
| Ford Explorer | 5.9% APR for 72 months | Employee pricing ($2,000 – $4,000 savings est.) | None advertised |
| Chevrolet Traverse | None advertised | None advertised | Lease from $429/mo for 24 months with $5,539 due |
| Jeep Grand Cherokee | 6.9% APR for 72 months | $4,500 cash for FCA lessees, and employee pricing ($2,000 – $4,000 savings est.) | Lease from $259/mo for 24 months with $3,769 due |
The Chevrolet Blazer, GMC Terrain, and Jeep Compass all have better offers for Memorial Day.
| APR Offer | Cash Offer | Lease Offer | |
| Ford Bronco Sport | None advertised | Employee pricing ($2,000 – $3,000 savings est.) | None advertised |
| GMC Terrain | 0.9% APR for 36 months | $3,000 cash | None advertised |
| Chevrolet Blazer | 1.9% APR for 36 months | $1,000 cash | Lease from $309/mo for 24 months with $3,399 due |
| Jeep Compass | 6.9% APR for 72 months | Employee pricing ($1,500 – $2,500 savings est.), & FCA owners get $2,000 bonus cash | FCA lessees can lease from $279/mo for 42 months with $4,159 due |
Chevrolet is looking to dominate Memorial Day SUV sales with 0% financing on last year’s Tahoe and Suburban models. Ford’s Expedition will be a serious underdog with GM’s May incentives.
| APR Offer | Cash Offer | Lease Offer | |
| Ford Expedition | None advertised | Employee pricing ($3,000-$5,000 savings est.), & $2,000 cash | None advertised |
| Chevrolet Suburban | 0% APR financing for 60 months (2024s) | None advertised | Lease from $879/mo for 39 months with $9,619 due |
| Chevrolet Tahoe | 0% APR financing for 60 months (2024s) | None advertised | Lease from $779/mo for 36 months with $10,359 due |
| Jeep Grand Wagoneer | 3.9% APR for 72 months (2024s) | Employee pricing ($3,000-$5,000 savings est.), & $2,500 in cash | None advertised |
The Ford Escape sells in great numbers — Ford sold 147,000 copies in 2024. This Memorial Day, competitors are looking to take back market share. With offers like this, they’re likely to succeed.
| APR Offer | Cash Offer | Lease Offer | |
| Ford Escape | None advertised | Employee pricing ($1,500-$2,500 savings est.), & $3,000 cash | None advertised |
| Dodge Hornet | 0% APR for 72 months | FCA lessees get $7,500 cash | Lease from $259/mo for 36 months with $4,469 due (for FCA lessees) |
| Chevrolet Equinox | 2.9% APR for 36 months | None advertised | Lease from $299/mo for 36 months with $2,449 due |
| Toyota RAV4 | 4.99% APR for 60 months | None advertised | Lease from $329/mo for 36 months with $3,999 due |
Clearly, Ford’s offers pale in comparison to GM, Stellantis, and others. This isn’t a normal Memorial Day playbook—it’s a sign that Ford may not be in a position to offer better deals, even if it wants to.
Inventory Levels Signal a Bigger Problem
Ford’s pricing strategy becomes even more puzzling when you look at its inventory. As of early May 2025, the overall new car market has about 73 days of supply. Ford? 105 days. That’s 44% higher than average, with 496,328 new Ford vehicles sitting on dealership lots. Lincoln, Ford’s luxury arm, is in similar shape with 107 days of supply.
Any automaker with this much unsold inventory would normally be slashing prices, not raising them.
Let’s compare Ford’s inventory to its competitors. All numbers reflect Market Day Supply:
- Chevrolet: 70 days
- GMC: 85 days
- Buick: 79 days
- Cadillac: 92 days
- Toyota: 37 days
- Honda: 50 days
- Subaru: 54 days
- Kia: 68 days
- Mazda: 97 days
- Nissan: 98 days
- Hyundai: 101 days
- Jeep: 109 days
Only Jeep has more bloated inventory than Ford. This underscores just how much trouble Ford may be in.
What It All Means for Shoppers and the Industry
Ford’s latest moves—raising prices while letting inventory swell—paint the picture of an automaker caught off guard. While other brands use Memorial Day to clear out excess stock, Ford appears unable or unwilling to match their deals.
It’s not just a missed opportunity—it’s a warning sign.
Rising costs from tariffs are impacting the whole industry, but Ford’s early price hikes and weak incentive strategy show it may be struggling more than its peers. And if the 25% tariff on imported vehicles remains in place, analysts say the U.S. auto market could shrink by over 1 million vehicles a year. Ford’s aggressive pricing shifts could be a signal of what’s to come.
Final Thoughts
Ford’s Memorial Day playbook is unlike anything we’ve seen from the company in years—and not in a good way. The combination of rising prices, massive inventory, and timid incentives suggests Ford is under significant pressure. While other automakers are absorbing tariff-related costs or offering buyers compelling reasons to act now, Ford is sending mixed signals.
For shoppers, it’s a reminder to compare deals carefully. If you’re in the market for a new vehicle this Memorial Day, Ford might not be the best place to start.
The Best Memorial Day Lease Deals: New Cars From $129/Month
Memorial Day sales always bring the deals, but May 2025 arrived with some unique challenges. Following the tariff-induced buying spree of March and April, there are far fewer new cars on the lot right now. As new inventory tightens, automakers are targeting slower-selling models — and pricing them accordingly.
We’ve rounded up the best Memorial Day lease deals for 2025 based on manufacturer-advertised offers. As always, lease deals vary by region, credit score, and availability, and not all dealers participate. These offers expire no later than June 2, 2025.
Here are the best Memorial Day lease specials available in May 2025.
Memorial Day Lease Deals – Sedans
2025 Tesla Model 3
$349/month for 36 months with $0 down at signing with all incentives applied.
The Model 3 is not just a great EV, it’s an excellent sedan with a very low cost to operate. See offer details.
2025 Hyundai IONIQ 6 SEL
$199/month for 24 months with $3,999 down at signing
Offer includes $7,500 lease bonus applied.
One of the best EV lease deals available right now — sleek styling, long range resulting from extreme efficiency, and in May, an ultra-low cost. See offer details.
Browse IONIQ 5 listings with local market insights
2025 Toyota Corolla LE
$219/month for 36 months with $3,999 due at signing
The Corolla remains a top pick for affordability, fuel efficiency, and reliability — and this lease makes it even more appealing. See offer details.
Browse Toyota listings with local market insights
2025 Kia K4
$229/month for 24 months with $3,499 due at signing
Kia’s replacement for the Forte comes packed with major upgrades, from modern tech to head-turning styling. This price undercuts the competition, even in the budget sedan segment. See offer details.
Browse Kia listings with local market insights
2025 Hyundai Sonata SEL Sport
$269/month for 36 months with $3,499 due at signing
A midsize sedan with modern looks, good power, and comfort — for under $300/month? That’s a solid deal. See offer details.
Browse Sonata listings with local market insights
2025 Honda Accord LX
$279/month for 36 months with $3,699 due at signing
The Accord offers legendary resale value, a roomy interior, and great efficiency. This is a reliable choice at a fair monthly cost. See offer details.
Browse Accord listings with local market insights
Memorial Day SUV Lease Deals
2025 Buick Encore GX (FWD Preferred)
$296/month for 39 months with $0 due at signing
Returning lessees of 2020+ GM vehicles get one of the only $0-down leases this Memorial Day. Compact, upscale, and practical. See offer details.
Browse Buick listings with local market insights
2025 Chevrolet Equinox
$299/month for 36 months with $2,449 due at signing (current lessees)
Reliable, family-friendly, and freshly redesigned. A safe bet if you’re looking for a mainstream compact SUV. See offer details.
Browse Chevrolet listings with local market insights
2024 Jeep Grand Cherokee
$259/month for 24 months with $3,769 due at signing (current FCA lessees)
Still one of the best midsize SUV leases if you qualify. Great ride quality, upscale interior, and off-road ability. See offer details.
Browse Jeep listings with local market insights
2025 Kia Sportage Plug-In Hybrid X-Line AWD
$279/month for 24 months with $3,999 due at signing
A unique offering: all-wheel drive, plug-in hybrid range, and a stylish design — all for under $300/month. See offer details.
Browse Kia listings with local market insights
The Best Memorial Day Truck Lease Deals
2025 Toyota Tacoma SR5
$269/month for 36 months with $3,999 due at signing (select markets)
This deal is regional, but if it applies to your area, it’s one of the cheapest truck leases this May. Redesigned and more capable than ever. See offer details.
Browse Tacoma listings with local market insights
2025 Ram 1500 Big Horn Crew Cab (V6)
$369/month for 42 months with $4,519 due at signing (current FCA lessees)
A great deal on one of America’s top full-size trucks. If you qualify for loyalty and don’t mind a longer lease, it’s hard to beat. See offer details.
Browse Ram listings with local market insights
2025 GMC Sierra 1500 Crew Cab Elevation 4WD
$399/month for 24 months with $3,019 due at signing (current GM lessees)
Short-term lease on a well-equipped, full-size truck. However, beware the high cost of ownership for the Sierra 1500. Leasing is a great way to avoid steep depreciation. Limited to GM lessees. See offer details.
Browse Sierra listings with local market insights
2025 Toyota Tundra SR5
$489/month for 36 months with $4,999 due at signing (select markets)
Rare to see lease offers on the Tundra. High upfront, but lower monthly than a loan — great if you want a newer truck more often. See offer details.
Browse Tundra listings with local market insights
Memorial Day EV Lease Deals
2025 Tesla Model 3
$349/month for 36 months with $0 down at signing with all incentives applied.
The Model 3 is the best-selling electric sedan for lots of reasons, including intuitive tech, fast charging, and the ease of locating one of Tesla’s thousands of Superchargers. In May, we can add affordability to the list of reasons to love the Model 3. See offer details.
2025 Kia Niro EV Wind
$129/month for 24 months with $3,999 due at signing
In terms of monthly payment, the Kia Niro EV is the most affordable lease on this list. However, the Niro EV isn’t as advanced or fast-charging as the Model 3 or IONIQ 6, so this may not be the best option for road trippers. If you’re EV-curious and qualify, this is an incredible value for getting around town with big fuel savings. See offer details.
Browse Kia listings with local market insights
2025 Hyundai IONIQ 5 SEL
$249/month for 24 months with $3,999 due at signing (with $7,500 lease bonus)
Award-winning design and charging speed — now at a great lease price. See offer details.
Browse IONIQ 5 listings with local market insights
2025 Chevrolet Equinox EV LT (2WD)
$289/month for 24 months with $2,399 due at signing (current lessees)
GM’s new EV crossover has been a hot seller, but with affordable lease offers like this, there must be plenty of inventory to sell. See offer details.
Browse Equinox EV listings with local market insights
2025 Subaru Solterra Premium
$249/month for 36 months with just $249 due at signing
You read that right. Subaru’s electric SUV comes with a near-zero upfront cost — extremely rare in today’s market. It doesn’t support fast charging, and its range falls short of class leaders, but with just a few hundred dollars due at signing, this is a deal worth a test drive. See offer details.
Browse Subaru listings with local market insights
Final Thoughts: Lease Smarter This Memorial Day
Whether you’re after an affordable sedan, SUV, or pickup, Memorial Day 2025 lease deals offer something for every driver — and every budget. But act fast: these offers expire by June 2, and lease incentives are always subject to availability and market demand.
Need help deciding what works best for you?
- Let us find your car, negotiate your price, and prepare the paperwork with CarEdge Concierge, or
- Compare local deals and market conditions with CarEdge Pro to find the best opportunities to save big.
Your CarEdge consumer advocates are always here to assist! Let us know how we can help.
5 Best Memorial Day SUV Deals in May 2025: 0% Financing and Bonus Cash Offers
In 2025, some brands are pulling back on promotions due to rising tariffs and economic uncertainty — but several standout SUV deals remain. From zero-percent financing to big-time cash offers, this month’s incentives could save you thousands.
Here are the 5 best Memorial Day SUV deals for May 2025. All offers expire on June 2, 2025, unless otherwise noted.
2024 Jeep Grand Cherokee 4xe
Best Deal: 0% APR for 72 months or employee pricing plus $4,500 bonus cash
If you’re looking for a family-friendly SUV with real off-road chops and plug-in hybrid tech, this is the one to beat. Jeep is offering dual incentive paths this month — but for most buyers, the 0% APR deal will deliver the most value.
Why it’s great:
- Rare long-term interest-free financing
- Up to $4,500 in bonus cash if you choose employee pricing
- 25-mile electric range with gas backup
🔍 See local Grand Cherokee 4xe deals with CarEdge Pro
2024 Chevrolet Tahoe
Best Deal: 0% APR for 60 months
The Chevy Tahoe remains one of the most in-demand full-size SUVs, and it’s not often you see 0% financing on a vehicle in this segment. This Memorial Day deal applies to the final batch of 2024 models still on lots.
Why it’s great:
- Zero interest = big long-term savings
- Ideal for families who need space, towing, and road trip comfort
- Inventory is dwindling — shop early
📍 Search Tahoe listings near you before inventory runs out
2024 Chevrolet Suburban
Best Deal: 0% APR for 60 months
Need even more room than the Tahoe offers? The Suburban adds cargo space and third-row comfort — now with the same interest-free financing deal. This is one of the best Memorial Day SUV deals we’ve ever seen for this SUV.
Why it’s great:
- Full-size SUV with luxury-level ride quality
- Massive cargo space without massive interest payments
- Great deal for large families or road trip warriors
🔍 Find eligible Suburbans before they’re gone
2025 Chrysler Pacifica PHEV
Best Deal: 0% APR for 72 months
Okay, it’s technically a minivan, but for many families cross-shopping 3-row SUVs, the Pacifica plug-in hybrid is a smarter pick — and the only PHEV in its class. Chrysler continues to offer stellar interest-free financing while supplies last.
Why it’s great:
- Up to 32 miles of electric range
- Qualifies for potential federal and state EV incentives
- Highly negotiable, as it’s a slow seller
🔍 Compare minivan and SUV deals with CarEdge Car Search
2025 Infiniti QX60
Best Deal: 1.9% APR for 60 months + $1,000 bonus cash
If you’re shopping for luxury SUVs this spring, Infiniti’s QX60 deal is one of the few offers under 2% APR — and it includes bonus cash. With upscale comfort, great tech, and a smooth ride, this midsize luxury SUV is well positioned for value-focused premium shoppers.
Why it’s great:
- Low APR and bonus cash in a high-rate market
- Seats up to 7 with plenty of luxury touches
- Rare Memorial Day incentive for a luxury model
🔍 Browse QX60 listings with CarEdge market data
Memorial Day SUV Deals Are Heating Up — But Won’t Last Long
From rugged plug-in hybrids to full-size family haulers, these are the top Memorial Day SUV deals of 2025 — but time is running out. With all offers set to expire by June 2, shoppers should move quickly to take advantage of these low finance rates and generous cash incentives.
Need help landing the best deal? Let CarEdge Concierge handle the negotiation for you, or compare your local SUV deals with CarEdge Pro to make a data-driven choice. Either way, you’ll save time, money, and stress.
![5 Best Memorial Day Truck Deals: Silverado, Tacoma & More [May 2025]](https://caredge.com/wp-content/uploads/2025/05/Best-Memorial-Day-truck-deals-1080x675.jpg)
5 Best Memorial Day Truck Deals: Silverado, Tacoma & More [May 2025]
Looking to score a great deal on a new truck this Memorial Day? May is traditionally one of the best times of year to shop for pickups, and 2025 is no exception. Despite inventory pressure and shifting incentives due to ongoing auto tariffs, several automakers are rolling out offers worth the test drive.
We’ve rounded up the five best Memorial Day truck deals available right now, including 0% financing, big cash allowances, and rare lease promotions. All offers expire on June 2, 2025, unless noted otherwise.
2024 Jeep Gladiator
Best Deal: $10,250 bonus cash or 2.9% APR for 72 months
Jeep is going big to clear out leftover 2024 Gladiators, and this might be the most aggressive truck deal of the year. With over 1,200 units still sitting on lots nationwide, dealers are motivated to move inventory — fast.
🔍 Browse Gladiator deals near you
2025 Chevrolet Silverado 1500
Best Deal: 0.9% APR for 60 months + $3,500 total cash allowance
Chevy’s flagship truck gets a competitive low-APR deal paired with thousands in bonus cash. With Silverado inventory holding steady this spring, Chevy is offering solid incentives to keep up momentum heading into the summer.
🔍 Search Silverado listings with local deal data
2025 Toyota Tacoma SR5
Best Deal: $269/month for 36 months, $3,999 due at signing (select markets)
Fresh off a full redesign, the new Tacoma is more refined, tech-savvy, and efficient than ever. This lease deal is one of the few affordable midsize truck options this month — if it’s available in your region.
🔍 See if this Tacoma deal applies in your area
2025 Toyota Tundra
Best Deal: 2.99% APR for 72 months (regional offer)
Toyota rarely offers below-market APRs on its full-size trucks — they don’t have to. But for Memorial Day 2025, some regions are seeing extended 2.99% APR financing on over 20 different Tundra trims. If you’re in the right market, this is a standout offer.
🔍 Check APR eligibility by ZIP code at Toyota.com
2025 Nissan Frontier (King Cab)
Best Deal: Up to $4,500 cash savings
Nissan’s no-nonsense Frontier continues to be one of the best values in the midsize truck segment. With up to $4,500 off the King Cab, this is a strong deal for buyers looking for capability without breaking the bank.
🔍 Search Frontier deals with local pricing tools
Let CarEdge Help You Close the Best Truck Deal
These five Memorial Day truck deals prove that savings are still out there — if you know where to look. Whether you’re after low-interest financing, serious bonus cash, or an affordable lease, Memorial Day 2025 offers something for every truck shopper. Just remember, all offers expire on June 2, and inventory for certain trims is limited.
Want expert help negotiating your deal? Use CarEdge Concierge for white-glove car buying support. Prefer the DIY route? CarEdge Pro helps you compare deals, spot negotiable listings, and avoid overpaying. Either way, we’ve got the tools to help you drive home with confidence.
Top 10 Car Deals in May: Finance, Lease, and Cash Offers for Memorial Day 2025
Each year, May car deals are synonymous with Memorial Day sales. However, 2025 is full of challenges for automakers. With rising tariffs and economic uncertainty, some automakers are pulling back on promotions. Still, there are deals to be had if you know where to look. We’ve rounded up ten standout car deals in May 2025 featuring interest-free financing, cash incentives, and $0-down leases.
All May offers expire on June 2, 2025. Let’s dive in!
2024 Jeep Gladiator
- Best Deal: $10,250 bonus cash or 2.9% APR for 72 months
This is one of the biggest cash incentives we’ve seen this year. With 1,255 2024 Gladiators left to sell, Jeep is motivated to clear out last year’s models before spring turns to summer.
Browse Jeep listings with local market data
2025 Nissan Ariya
- Best Deal: 0% APR for 72 months or $7,500 customer cash
The Nissan Ariya is gaining in popularity, with CarEdge Pro showing that demand is rising. As the Ariya sales increase, this 0% APR offer may disappear in June. Nissan’s customer cash offer essentially matches the federal EV tax credit. With that incentive in limbo, it’s a great offer all-around.
Find the most negotiable EVs in your city
2024 Jeep Grand Cherokee 4xe
- Best Deal: 0% APR for 72 months or employee pricing plus $4,500 bonus cash
In May, Jeep continues to offer huge savings on this plug-in hybrid SUV. The Grand Cherokee 4xe is just as comfortable hauling a family as it is venturing off the beaten path. Most buyers would save the most with Jeep’s 0% financing offer.
See Jeep Grand Cherokee listings with local market insights
2025 Tesla Model 3
- Best Deal: 0% APR for 60 months, or lease the rear-wheel drive Model 3 for $349/month for 36 months with $0 due at signing before taxes and fees.
EV fans, take note. Tesla has only offered interest-free financing a few times in its history. This is also the first time Tesla has ever offered a zero-down lease deal. For buyers looking to finance a new car in 2025, this could save you thousands of dollars.
Tesla offers are subject to change at any time, so act fast if you’re interested!
2025 Chrysler Pacifica PHEV
- Best Deal: 0% APR for 72 months
This offer isn’t new, but it’s still a standout deal. Chrysler has been offering zero percent financing for the Chrysler PHEV minivan for months on end. According to CarEdge Pro, sales of the Pacifica are finally picking up. We wouldn’t be surprised if this is the final month for this APR incentive.
See minivan deals in your city with CarEdge Car Search
2025 Chevrolet Silverado 1500
- Best Deal: 0.9% APR for 60 months, plus $3,500 total cash allowance
The Silverado remains a favorite in the full-size truck segment, and this Memorial Day, it’s one of the few trucks offering low-APR financing incentives. Combine that with a generous $3,500 cash allowance, and you’ve got one of the best deals in May for a top-selling 2025 pickup.
Browse Silverado listings with local market insights
2024 Chevrolet Tahoe
- Best Deal: 0% APR for 60 months
GM has a few hundred 2024 Tahoes left to sell, and with an offer like this, they’ll be sold by Memorial Day. Full-size SUVs rarely see interest-free offers. This is a big win for families needing space and capability without a high finance cost.
Find eligible vehicles on dealership lots (before supply runs out!)
2024 Chevrolet Suburban
- Best Deal: 0% APR for 60 months
Zero-percent financing is unheard of for the Chevy Suburban. This is a rare deal to say the least. The Suburban is unmatched in cargo space and passenger comfort, making it ideal for large families or anyone needing serious room. Don’t expect any 2024s to be left by the end of May. Act quickly if you’re serious about this offer!
See Suburban listings in your area
2025 Rivian R1T and R1S
- Best Deal: $0-down lease offers for select trims
Rivian has launched a limited-time lease deal on R1T and R1S electric vehicles, offering $0 down on models equipped with dual motors, the Max battery pack, and a performance upgrade. Available through May 31, 2025, this promotion includes a $6,500 credit toward the lease down payment, plus the built-in $7,500 federal EV credit for U.S.-made electric vehicles.
2025 Toyota Tundra
In select markets, Toyota is offering 2.99% APR for 72 months for 22 different trims of the Toyota Tundra. Rarely does Toyota offer such a great financing deal, since they typically don’t have any issues with demand. Each month, Toyota’s offers are more regional than we see from other OEMs. This APR special is available in certain parts of Texas, as well as other regions. See if this incentive applies to your area at Toyota.com.
Let CarEdge Take the Hassle Out of Your Journey
Despite a more challenging market in 2025, this year’s Memorial Day car deals still offer real savings for prepared buyers. From 0% APR financing to generous lease incentives and bonus cash, there are solid opportunities if you know where to look. Act quickly before these offers expire on June 2. Some of these offers apply to very limited inventory.
Ready to take the next step? Whether you want expert help negotiating your deal or prefer to go the DIY route, CarEdge has you covered. Use CarEdge’s car buying service for hands-on support from auto experts, or tap into CarEdge Pro to compare local deals, track pricing trends, and uncover negotiable listings near you. No matter your budget, we’ve got the tools and services to make car buying easy, once and for all.
2025 Used Car Market Update: It’s a Seller’s Market In May
In May 2025, the used car market is heating up — and fast. Between rising prices, a shortage of low-mileage vehicles, and renewed demand driven by economic uncertainty, it’s officially a seller’s market. But that doesn’t mean buyers are out of luck. Here’s what’s driving the shift, how used car prices are trending, and what shoppers can do to stay ahead of the game this summer.
Why Used Car Prices Are Rising Again
CarEdge’s own Ray Shefska recently checked how much his 2020 MINI Clubman was worth on the used market. Just six weeks after receiving a $16,600 offer, that same car was valued at $19,000 — a 15% increase in value. While Ray’s experience may sound extreme, it perfectly illustrates the broader trends driving up used car prices this spring.
So what’s going on? Several forces are converging this spring to push prices higher:
- Used car demand is rising. Auto tariffs and fears of continued inflation have consumers acting fast. Many shoppers are buying now to avoid potentially higher prices later.
- Seasonality is back. Warmer weather has always brought car buyers out in droves — and this year is no different. Think of it as the “spring rush” for cars, a trend that skipped only one year in recent memory: 2020.
- The chip shortage echo. The pandemic-era production slump from 2021–2022 wiped out about 15 million new vehicles. Four years later, that shortfall is hitting the used market hard. With fewer gently-used cars in circulation, buyers are competing for a smaller pool of desirable inventory.
One result? The average age of a used car for sale is now 6.7 years — a 26% increase from 2020, when the average was just 5.3 years according to Manheim. However, many buyers still prefer a more gently-used vehicle, so younger pre-owned cars are selling for a steep premium in 2025.
👉 Track your car’s value for free with the CarEdge Garage
Average Used Car Prices Are Back on the Rise
After peaking above $28,000 in 2022, average used car prices dipped to just under $25,000. But now, prices are bouncing back.
Cox Automotive reports that the supply of used cars under $15,000 — often the most in-demand by budget-conscious buyers — is at its lowest level since 2021. These affordable vehicles are also selling the fastest.
Wholesale price data from Black Book shows that used car values are up 2.75% over the past two months — but that’s just the average. Zoom in on the most desirable vehicles, and the price increases are even sharper.
Younger Used Cars Are Gaining Value Fastest
Vehicles that are 0 to 2 years old are appreciating much faster than older cars. Buyers have caught on to the sharp depreciation that hits new cars as soon as they leave the lot — and they’re now prioritizing lightly-used vehicles instead.
That’s creating a perfect storm: low supply, high demand, and rapidly climbing prices for newer used cars. Meanwhile, older vehicles — especially those over 6 years old — are either holding steady or even losing value.
The takeaway? The younger the used car, the stronger its market value right now.
We track used car prices weekly here. Add this to your bookmarks if you’re in the market!
What This Means for Sellers
If you’re thinking about selling a car that’s less than five years old — especially one with low mileage — now is the time. Dealers and private buyers are paying top dollar for clean, late-model vehicles.
- The average used car sells with about 70,000 miles on the odometer. If yours has under 30,000 miles, it’s a standout — and worth a serious premium.
- The hottest vehicles on the market are 2021–2024 models with clean histories and relatively low mileage.
💰 See your car’s value instantly — and get a cash offer on the spot!
It’s Officially a Seller’s Market — But Smart Buyers Can Still Win
Yes, prices are rising. But used car shoppers still have a chance to land a great deal — especially if new car incentives dry up due to tariff pressures or reduced inventory. Here’s how to stay ahead:
✅ Find Aging Inventory
Use CarEdge Car Search to locate used cars that have sat on dealer lots the longest. These units are often the most negotiable.
✅ Know How to Negotiate
Arm yourself with free negotiation cheatsheets and walk into the dealership with confidence. A well-informed buyer is a powerful buyer.
✅ Don’t Skip the Inspection
A pre-purchase inspection can save you thousands down the road. It’s your best defense against buying a lemon.
✅ Be Flexible
Keep your options open. If one deal falls through or a dealer won’t budge on price, move on. Also, don’t get talked into paying for overpriced add-ons or junk fees. Here’s what’s legit, and what’s a ripoff.
✅ Use a Car Buying Expert
Feeling overwhelmed? Let a professional handle the hard part. CarEdge’s Car Buying Service offers expert help — and now features our most affordable option ever.
Final Thoughts
The 2025 used car market is undergoing rapid changes heading into May. Values are rising, inventory is tightening, and shoppers are rushing to lock in deals before prices rise further. Whether you’re selling a low-mileage car for top dollar or hunting for a well-priced used vehicle, the key is to do your homework, whether you’re buying or selling.
Why 2025’s Memorial Day Car Sales Are Disappointing
Car buyers are eagerly anticipating Memorial Day sales, traditionally a prime time for deep discounts and attractive incentives. However, early indicators suggest that 2025’s deals may fall short of expectations. This year, several headwinds—including ongoing tariff uncertainty, persistently high auto loan rates, and shrinking vehicle inventories—are clouding the outlook for May promotions. These factors are likely to dampen the kind of aggressive incentives shoppers have come to expect from Memorial Day car sales.
Here’s why some auto industry analysts are bracing for a quieter sales weekend in 2025.
Inventory Is Falling As Buyers Get Ahead of Tariffs
According to Cox Automotive, the industry-wide new vehicle supply dropped to just 70 days at the start of April, a 23% decline from March. CarEdge Pro reports that inventory levels remained similarly tight in late April. This spring rush has been fueled in part by buyers trying to get ahead of potential price hikes tied to looming tariff concerns.
As Memorial Day approaches, inventory constraints are particularly pronounced at brands like Lexus, Toyota, Honda, and Subaru. With fewer cars on the lot, these automakers are unlikely to offer standout holiday deals this year.
But there’s still hope for deal hunters—if you know where to look.
Several brands are sitting on inventory levels well above the industry average heading into May. These brands have over 90 days of market supply, and are likely to have the best Memorial Day car sales in May 2025:
- Ford, Lincoln
- Nissan, Infiniti
- Stellantis brands (Jeep, Ram, Dodge, Chrysler)
- Hyundai
- Mazda
- Luxury brands like Jaguar and Land Rover
These car brands will have more flexible pricing and stronger incentives as they look to catch up to the competition. Many are also still working through large volumes of unsold 2024 models—more on that below.
👉 See the fastest and slowest-selling new cars right now
Last Year’s Models Are This Year’s Deals
Manufacturers are under pressure to clear out 2024 models, four months into the new year. In April 2025, 348,000 of the 3.1 million new cars for sale in America were 2024 models. Many of them are trucks like the Ford F-150 and Ram 2500. There are also plenty of last year’s electric vehicles that remain unsold. These are prime targets for zero percent financing Memorial Day specials.
Here’s a look at cars and trucks with the most remaining 2024 inventory as Memorial Day 2025 approaches:
| Make | Model | Unsold 2024s (in April 2025) |
|---|---|---|
| Ford | F-150 | 32,189 |
| Ford | Bronco | 18,555 |
| Ram | Ram 2500 | 10,080 |
| Ford | Expedition | 8,699 |
| Acura | ZDX | 4,238 |
| Jeep | Grand Cherokee | 3,709 |
| Lincoln | Nautilus | 2,375 |
| Lincoln | Corsair | 2,049 |
Unsold 2024 models will be the most negotiable cars in May 2025. You should be able to confidently negotiate at least 15% off MSRP for any remaining 2024 model, even those impacted by auto tariffs. Use CarEdge Pro to find aging car inventory in your city.
Low APR Incentives: A Closer Look
Low APR deals are a win-win for both dealers and buyers. For dealers, it’s about liquidating stock without slashing sticker prices dramatically, which can devalue the brand. For buyers, these subsidized rates lower the monthly payment, making an upgrade more feasible. Expect to see APR offers as low as 0% for qualified buyers on select models, alongside generous cash-back offers and lease deals.
In fact, there are already several 0% APR offers on the market today…
👉 See the best APR and cash offers this month
The Most Negotiable New Cars and Trucks
As we inch closer to Memorial Day, certain vehicles stand out for their negotiability. While the specific models and deals will be confirmed as the holiday approaches, here are some categories to watch:
- Last Year’s Inventory: Memorial Day car sales are the manufacturer’s best chance to clear out the last of 2024’s remaining inventory. Expect crazy deals on these, especially trucks, Jeeps and electric vehicles.
- Truck Deals: Automakers have simply priced new trucks too high, and buyers are pushing back. This has led to an oversupply of new trucks on dealer lots. Expect big deals on Ram trucks, and the Ford F-150. In fact, there are already some great low APR offers out there. Check out the truck deals.
- Brands with High Inventory: As we outlined above, several popular car and truck brands have more than 90 days of market supply heading into May. Expect Ford, Jeep, Ram, Dodge, Hyundai, and Mazda to have the best deals due to high supply.
Gear Up for the Deals
This Memorial Day, CarEdge is your go-to resource for navigating these sales. Not only will we provide a one-stop resource for the best car sales, we’ll also share car market insights that you won’t find anywhere else. 👉 Bookmark this page and check back in early May to see what automakers have to offer! Head to this page for the best deals right now, no matter when you’re reading this.
These 5 Automakers Will Have the Best Deals in May 2025
Spring is usually a strong season for car sales, and automakers are feeling the pressure to move aging inventory as tariff uncertainty mounts. Even as some brands are making progress, others — like Ram, Nissan, and Infiniti — still have plenty of unsold vehicles. That means buyers can expect another round of aggressive financing offers, employee pricing programs, and big discounts on leftover models when May deals are announced.
Here are five automakers on track to offer the biggest discounts in May 2025.
Ram: Cash Savings > Employee Pricing
Ram’s inventory is stuck in neutral with over 144 days of supply. That’s twice the industry average of 74 days of supply in April 2025. Ram dealers still have more trucks than they can sell, including plenty of aging inventory:
- 117,992 Ram trucks remain on dealer lots, including 24,101 leftover 2024s.
- Over 10,000 2024 Ram 2500s are still unsold.
- Dealerships in the Interior West and Pacific Northwest have the highest supply of Ram trucks.
Ram’s “Freedom of Choice” program is back, offering buyers either employee pricing or traditional cash incentives. In most cases, employee pricing isn’t the better deal. In April, current lessees could get up to $10,500 off a 2025 Ram 1500, or $4,000 in brand loyalty cash on the 2024 Ram 2500.
Expect those same offers to continue in May — especially since inventory hasn’t budged. With tariffs already impacting Ram 2500s built in Mexico, there’s extra urgency to sell them now.
See Ram Deals and Discounts Near You
Ford: Employee Pricing Extended
Ford is keeping the pressure on with its “From America, For America” employee pricing offer extended through May. And while the campaign helped lower inventory from 139 to 109 days of supply, Ford still has more to sell.
- High supply remains for the Escape, Bronco, F-150, and Mustang Mach-E.
- Ford dealerships in the Interior West, Pacific Northwest, and Southwest are most overstocked.
- In April, Ford’s best APR offers were replaced by employee pricing. We expect some of the more conventional offers to return for May.
Even with employee pricing, shoppers should compare deals carefully. Some traditional APR offers or cash discounts may offer better savings than the flat-rate pricing Ford advertises. Here’s our full review of Ford’s employee pricing offer.
Compare Ford Offers In Your Area
Nissan: Every Sale Counts
In recent months, Nissan’s financial struggles have been in the spotlight. Unless sales improve, Nissan could be headed for serious trouble. However, Nissan’s situation has improved in April, but they’re far from out of the woods. Inventory levels remain high enough to justify continued deals in May.
- 98-day supply of new Nissan vehicles.
- 7,200 leftover 2024 models still unsold.
- High supply of the Altima, Pathfinder, and Frontier.
- Nissan dealerships in Texas and the Western U.S. are the most overstocked.
Incentives are still aggressive. Expect low-APR offers (perhaps 0% APRs) on models like the Rogue and Altima, lease specials on the refreshed Armada and Murano, and clearance pricing on aging stock. And for fans of the discontinued Nissan Titan pickup, this is your last chance — just 399 new Titans remain on sale.
See Today’s Best Nissan Incentives
Infiniti: Luxury Deals You Shouldn’t Overlook
Infiniti has quietly become one of the most overstocked luxury brands. Nissan’s luxury nameplate is even making appearances on the list of slowest-selling cars today. With 131 days of supply, dealers are eager to make sales — especially on slow-moving models. Only Jaguar has slower-selling luxury cars right now.
- The QX50, QX55, and QX80 are among the most overstocked.
- April offers included 1.9% APR on several SUVs and up to $4,000 in cash savings on the QX80. We expect these deals to continue in May.
- High inventory at dealerships in the Southeast, Midwest, and Pacific Northwest gives car buyers in these regions the upper hand in price negotiations.
While the QX60 is made in Tennessee, other Infiniti models built in Mexico and Japan may face price hikes. That makes May a good time to buy before those increases take effect.
Check Infiniti Offers Near You
Jeep: Employee Pricing Likely to Stay
Jeep’s Freedom of Choice employee pricing offer seems to be working — inventory dropped slightly in April — but it’s still 62% above the industry average.
- 120 days of supply heading into May.
- 20,297 leftover 2024 Jeeps still remain.
- Jeep oversupply is highest in the Southwest, Interior West, and Pacific Northwest.
Expect Jeep to continue its low-APR financing and patriotic marketing through May. Whether you’re eyeing a Grand Cherokee, Gladiator, or Wagoneer, there’s still plenty of room to negotiate, especially on leftover 2024s.
Find the Best Jeep Deals In Your ZIP Code
Final Thoughts: May Deals Follow Inventory Trends
May 2025 is shaping up to be a great month for car shoppers, especially if you’re flexible about the brand or model. Jeep, Nissan, Infiniti, Ram, and Ford are all under pressure to move vehicles quickly. That gives you the upper hand in negotiations.
For car buyers, that means:
- Lower interest rates on financing deals
- Hefty cash discounts on slow-selling models
- More negotiability as dealers work to clear out old stock
🚗 Before you buy, make sure you’re getting the best deal possible. Use CarEdge’s Free Car Buyer’s Guide to compare offers, track inventory trends, and negotiate with confidence. We’re simply here to help!
