Subaru Inventory Update: CarEdge Data Reveals the Best Deals This Month

by Justin Fischer | Last updated Oct 24, 2023 | New Cars

Subaru inventory is flourishing more than most would anticipate. While variability exists from one dealership to another and from one market to the next, armed with the latest car market data, you’re well-positioned to negotiate favorable deals on Subarus today. Currently, Subaru has a 67-day supply of new cars and SUVs across its range. Interestingly, some models are quite negotiable. Let’s delve deeper into the best Subaru deals available this month, followed by insights on how you can harness market data to negotiate Subaru prices.

Subaru Offers This Month

Here’s a summary of the big picture today. Interest rates have risen 300% since 2021, and gone are the days of zero percent financing. In 2023’s auto market, any APR below 4% is considered a great deal. These are Subaru’s best financing offers today:

• Solterra EV: 0% APR financing or lease for $399/month. Be sure you understand the pros and cons of buying Subaru’s first electric car!
• 1.9% APR Financing on a new 2022 WRX.
• 3.9% APR Financing for the following new Subaru models: 2023 Ascent, Forester, Outback, and WRX Base models, and the 2023 BRZ Premium.
• 4.9% APR on 2024 Subaru models

These are Subaru’s best leases this month.

• 2023 Ascent Base: Lease for $359/Month for 36 months with $3,259 upfront and no security deposit.
• 2023 Outback: Lease for $319/Month for 36 months with $3,545 upfront and no security deposit.
• 2024 Crosstrek: Lease for $299/Month for 36 months with $2,549 upfront and no security deposit.
• Solterra EV: Lease for $399/month with $3,899 upfront.

The Most Negotiable Subaru Models

Equipped with the latest inventory data, it’s clear which Subaru models and trims are up for negotiation. High inventory indicates a higher likelihood of dealerships being willing to adjust prices, especially considering the escalating interest rates they grapple with for unsold cars. Although Subaru has historically maintained low inventories, the current scenario offers some pockets of opportunity.

The most negotiable new Subaru models include:

• Solterra: 82-day market supply; 2,092 available.
• Forester: 74-day market supply; 26,782 available.
• WRX: 83-day market supply; 3,339 available.
• Impreza: 63-day market supply; 4,031 available.
• Outback: 80-day market supply; 24,836 available.

The Solterra EV, in particular, is trailing behind its competitors like the Hyundai IONIQ 5, Kia EV6, and even the Volkswagen ID.4. And it’s nowhere near the Tesla Model Y, which has become much more affordable in 2023. This slow sales momentum, combined with its not-so-impressive charging speeds, makes it a prime candidate for negotiation. However, it does NOT qualify for the federal EV tax credit! See which EV models do here.

As for the other models, Subaru sedans have always been the slower sellers, but it’s the first time that the popular Forester and Outback have been this negotiable in years.

Considering the flood of 2024 Subaru inventory arriving on dealer lots this month, all Subaru models are negotiable right now.

The Details (Best-Selling Subaru Models)

Let’s took a closer look at the inventory and negotiability for Subaru’s top selling models. Using this information, we’ve seen which trims are in highest supply, and which are surprisingly negotiable today. Note that Subaru has some 2023 inventory to clear out, and these are selling slowly compared to 2024 models.

Subaru Crosstrek

Here’s a look at the best-selling Subaru model, the Subaru Crosstrek. Last year, Subaru sold 155,000 of these, which was slightly more than the Outback.

Looking at the market day supply for each Crosstrek trim level and model year, we can see that these are the most negotiable today:

• Any remaining 2023 model year Crosstreks are going to be the most negotiable. Although less than 200 remain nationwide, these 2023 models are selling very slowly. Dealers will be ready to sell them if you’re prepared to negotiate!
• For 2024 models, higher, pricier trims have a higher day’s supply and are more negotiable. The mid-trim Crosstrek Premium has the highest inventory in terms of overall numbers at 5,679, but its popularity means it’s a fast seller, and is less negotiable than higher-priced options like the Crosstrek Sport and Crosstrek Limited, which are sitting on the lot for longer.

Subaru Outback

Subaru’s second-best seller, the Subaru Outback, has significantly higher inventory than the Crosstrek. In 2022, Subaru sold 147,000 Outbacks in the United States. Here’s a complete look at Subaru Outback inventory today.

As we can see, these are the Outback trim options with the highest inventory in terms of market day supply, and as a result are the most negotiable:

• 2024 Outback Onyx Edition (82-day supply)
• 2024 Outback Wilderness Edition (66-day supply)
• 2024 Outback Base (66-day supply, however only about 200 are in available nationwide)

Subaru Forester

Next up, the Subaru Forester. Subaru’s #3 model had 114,000 sales last year in America. Subaru hasn’t delivered any 2024 model years just yet. Here’s the complete breakdown of Forester inventory today:

These are the most negotiable new Foresters today:

• The top-trim 2023 Forester Touring is the most negotiable option with a 75-day supply. 
• Next up is the Forester Wilderness at 66-day supply. 
• More affordably priced Forester trims have tighter inventory simply because they’re more popular. 

Soon, 2024 Forester inventory will arrive on dealer lots. Once that happens, 2023 models will become much more negotiable. If you’re in the market for a new Forester, we recommend waiting until the 2024 models arrive so you can score a sweet deal.

Used Subaru Deals

We analyzed thousands of data points to find the most negotiable used Subaru models today. It quickly became clear that there’s a lot of variability in used Subaru inventory. For some models, there’s A LOT of inventory and high negotiability. For others, not so much. 

We found that in general, 2018-2019 model year Subarus have the highest inventory today. 

Among models, Subaru sedans like the Legacy, Impreza and WRX definitely have the most inventory. Let’s take a look at the details.

Used Inventory (All Models)

These are the best model years in terms of inventory and negotiability for every Subaru model:

Highest Used Inventory

When it comes to overall highest inventory (and highest negotiability), the winners are [almost] all sedans. The Solterra EV snuck into the top spot as EV competitors simply offer faster charging and more range. Subaru’s cars aren’t as popular as they were a decade ago, but that can be to your advantage at the negotiating table.

Unlock Bigger Savings

Want to elevate your savings even further? Ready for even more insider data? Collaborate with a Car Buying Coach to negotiate using insights only industry insiders are privy to. If a one-time consultation is more your style, CarEdge Consult offers expert advice tailored for your needs. For those looking to embark on a DIY car buying journey powered by rich auto market data, CarEdge Data is your go-to resource. Embark on your Subaru buying journey today, fortified with market intelligence!

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