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In 2026, some SUVs and crossovers are being scooped up as soon as they hit the lot, while others are sitting unsold for more than a year on average. Whether you’re a buyer looking for a deal or a seller trying to time the market, understanding which SUVs are moving (or not) is essential.
We analyzed February car market data to find the SUVs with the lowest and highest market day supply (MDS). MDS is a measure of how many days it would take to sell through current inventory at the current sales pace. Here are the winners and losers in 2026’s SUV market.

These are the fastest-selling SUVs and crossovers this month. These models have the lowest market day supply, which means they’re in high demand, and are likely harder to negotiate on due to limited availability.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Lexus | NX | 20 | 1,618 | 3,650 | $51,503 |
| Toyota | RAV4 | 23 | 23,903 | 46,640 | $37,389 |
| Cadillac | Escalade ESV | 26 | 994 | 1,695 | $127,407 |
| Cadillac | Escalade | 27 | 1,795 | 3,026 | $125,746 |
| Mercedes-Benz | G-Class | 30 | 937 | 1,417 | $204,981 |
| Lexus | RX Hybrid | 30 | 4,914 | 7,420 | $64,374 |
| Lexus | NX Hybrid | 30 | 2,511 | 3,796 | $54,465 |
| Lexus | GX | 30 | 2,378 | 3,593 | $80,947 |
| Toyota | Corolla Cross | 39 | 16,797 | 19,195 | $31,709 |
| GMC | Yukon | 41 | 4,643 | 5,139 | $88,369 |
Source: CarEdge Pro
Besides the surprise visit of four GM models on the list, February is yet another month dominated by Toyota and Lexus. The 2026 Lexus NX is the fastest-selling SUV right now, with inventory sitting on the lot for just 20 days on average. The newly-redesigned RAV4 is close behind. Cadillac’s Escalade and larger Escalade ESV are also quick sellers, marking a bright spot for otherwise slow-selling GM models.
What does it all mean? If you plan to buy or lease any of the above SUVs, especially those from Toyota and Lexus, expect to have less negotiating power than if you were to shop one of the slower-selling cars on the market. That doesn’t justify paying for dealer markups or unwanted add-ons. Stay away from those traps. But for these fast-selling SUVs and crossovers, paying MSRP would be a fair deal in 2026’s SUV market.

These SUVs have the highest market day supply, which means they’re sitting unsold for longer. Buyers may be able to score better deals on these slowest-selling SUVs in February, especially with this AI negotiator doing the work for you.
| Make | Model | Market Day Supply | Total For Sale | 45-Day Sales | Average Selling Price |
|---|---|---|---|---|---|
| Volkswagen | ID.4 | 480 | 1,482 | 139 | $49,534 |
| Jeep | Grand Wagoneer | 463 | 4,510 | 438 | $85,252 |
| Buick | Envision | 267 | 11,337 | 1,910 | $40,994 |
| Maserati | Grecale | 232 | 583 | 113 | $85,649 |
| Mazda | CX-90 | 206 | 15,991 | 3,486 | $48,214 |
| Mitsubishi | Eclipse Cross | 200 | 2,658 | 597 | $30,111 |
| BMW | X2 | 188 | 1,392 | 333 | $52,698 |
| Hyundai | IONIQ 5 | 185 | 10,276 | 2,506 | $45,901 |
| Kia | Sorento | 184 | 36,137 | 8,845 | $40,047 |
| Audi | SQ8 | 181 | 518 | 129 | $118,251 |
Source: CarEdge Pro
With the federal EV tax credit now over, the Volkswagen ID.4 is at the top of the list for the second month in a row, with well over one year of supply. The IONIQ 5, one of the fastest-charging EVs on the market, is also taking half a year to sell. Several of the others fall into the luxury segment. With recent inflation and persistently high interest rates, buyers are thinking twice about buying luxury vehicles.
Just two Stellantis models are in the bottom 10 this month. That’s a big improvement after dominating the slowest-sellers last year. However, Jeep’s Grand Wagoneer is still in second place. It has been a slow-selling model for most of the past year, despite seeing major price cuts several months ago.
For any of these slow-selling SUVs, prices will be more flexible if you come equipped with negotiation know-how.
If you’re looking for a deal, start with the slowest sellers this month. High inventory levels mean dealers are likely motivated to talk pricing if you negotiate with confidence. It’s always best to take a look at the best incentives of the month, too.
“If you’re shopping for a slow-selling SUV, the ball is in your court,” says auto industry veteran Ray Shefska. “Dealers know those vehicles aren’t moving, and that gives you the upper hand in price negotiations.”
Shopping Toyota, Honda, or Lexus? Expect tighter inventory and less room for negotiation. You may need to move quickly if you find the right trim. However, this is no reason to pay for unwanted add-ons or dealer markups!
With CarEdge Concierge, our experts do the legwork for you, from researching inventory to negotiating with dealers. Already know what you want? Use our AI Negotiation Expert service and have CarEdge AI negotiate with car dealers anonymously!
Explore more free tools and resources with car buying guides, cost of ownership comparisons, and downloadable cheat sheets. There’s no reason to shop unprepared in 2026.
CarEdge is a trusted resource for car buyers, offering data-backed insights, negotiation tools, and expert guidance to help consumers save time and money. Since 2019, CarEdge has helped hundreds of thousands of drivers navigate the car-buying process with confidence. Learn how to buy a car the easy way at CarEdge.com.
Trading in your car doesn’t have to mean leaving money on the table. With the right preparation and knowledge, you can get the best trade-in value and walk into the dealership with confidence. The key is treating your trade-in as what it really is: a separate transaction that deserves your full attention.
Too many car buyers let dealers bundle their trade-in into the new car purchase, which makes it nearly impossible to know if you’re getting a fair deal on either transaction. This CarEdge guide will show you the smart way to approach your trade-in.
Before you even think about walking into a dealership, do your homework.
Check online valuation tools: Use Kelley Blue Book (KBB), Edmunds, and online buyers like CarMax and Carvana to get an estimated value for your car. This gives you a range of what you might expect.
Check local listings: See what similar cars in your area are selling for. Be sure to compare make/model, mileage, condition, year, and location (local market influences price). See local listings with Car Search.
Get multiple appraisals: Take your car to different dealerships and get online offers. More options = better deal.
Having your paperwork in order makes the process smoother and shows you’re serious about the trade-in.
Title: If you own the car outright, bring the title. If you still owe, bring the payoff statement from your lender.
Registration: Ensure the car is registered and that you have the up-to-date documents.
Insurance: Show proof of insurance to prove the car has been properly maintained.
Maintenance records: If you’ve kept up with regular maintenance (oil changes, brakes, etc.), having these documents can increase the value. For cars routinely serviced at a dealership, these records may already be available online.
Any accessories or extra parts: Include anything you’ve added (new tires, roof racks, custom wheels, etc.).
Loan payoff balance: If there’s still a loan balance, bring the details about what’s left to pay off. You have two options if you still owe money on the car: (1) Pay off the remaining balance directly, or (2) Roll the negative equity into your next car loan (though this will increase your payments, often by a lot).
First impressions count, and a well-maintained vehicle often gets a higher offer.
Exterior: Wash the car. This makes it easy to see the condition of the exterior.
Interior: Clean out trash, vacuum the floors, and wipe down surfaces.
Odor: Neutralize any lingering smells (smoke, pets, etc.) with air fresheners or fabric sprays.
Tires: If they’re worn, don’t worry: it’s not worth it to replace your tires before trading in. You’d be unlikely to receive the value of new tires in added trade-in value. Why? Many trade-ins are sent to dealership auctions, where they are sold to the highest bidder.
Engine bay: Clean it (just don’t use anything too harsh). A clean engine bay makes the car look well-maintained. Here’s a quick guide.
Take care of minor repairs that might be turning off buyers.
Address safety issues: Make sure things like brakes, lights, and other critical systems work properly.
Mechanical problems: If the car has engine, transmission, or suspension issues, it may be worth fixing small things that can raise the car’s value.
Check fluid levels: Top off the oil, coolant, brake fluid, and transmission fluid—this shows the car’s been taken care of. Even the windshield washing fluid should be checked.
Before walking in, know your car’s trade-in value and be prepared to negotiate. Have your offers from online buyers written down on paper, or better yet, printed out for leverage at the dealership.
Have a firm minimum in mind: Know what bottom price you’re willing to accept. This should be based on the online offers you will have received, and the KBB or Edmunds value. Having a minimum in mind will help you avoid emotional or hasty decisions.
Know what similar cars are selling for in the area: The dealer will want some room for profit, but you can still use nearby listings to show that you know what your car is worth.
Bring printed online offers and valuation estimates: Show the dealer that you’ve done your homework.
Be ready to walk away: Don’t let the first offer sway you. If they lowball, you can take it elsewhere.
When the dealer makes an offer, get it in writing so that you have a reference point.
If they try to adjust or lower the price, you’ll have the original offer to fall back on. Getting offers in writing can also serve as a tool for negotiating with other dealers.
Remember, the number one rule of trading in your car is to always treat your trade-in as a separate transaction. Don’t let the dealer tie your trade-in value to your purchase of a new car. That’s a recipe for getting a lowball offer.
Following this checklist will put you in a strong position to get top dollar for your trade-in. But what if you could let the experts handle it? CarEdge’s car buying service doesn’t just help you maximize your trade-in value—we negotiate your entire deal from start to finish.
Your personal CarEdge Concierge negotiates with dealers on your behalf to ensure you’re getting the best possible price on your new vehicle while getting you the most for your trade-in.
We keep these transactions separate (just like you should), and we have the market data and dealer relationships to get you a deal you can feel confident about.
Ready to make your trade-in easy? Let CarEdge do the negotiating for you.
After seven consecutive years of declining U.S. sales, Stellantis is asking the impossible of its dealer network: sell 25% more vehicles in 2026. The ambitious target comes at a time when the automaker’s brands dominate the wrong kinds of headlines, from the slowest-selling cars in America to the bottom of the reliability rankings.
At the recent NADA Show, Stellantis executives announced they’re targeting retail sales of 1.15 million vehicles this year, according to Automotive News. In a flat or slightly declining market, hitting that 25% gain means clawing back serious market share from competitors. Retail sales chief Jeff Kommor told Automotive News that the company just wants to get back to where it was three years ago, before former CEO Carlos Tavares drove it into the ground. Tavares left just over a year ago.
But here’s the problem: Stellantis vehicles aren’t moving off dealer lots.
According to CarEdge data, Stellantis brands like Jeep, Dodge, Maserati, and Alfa Romeo have taken at least three of the ten spots in the slowest-selling cars rankings for eight months straight. In February, the Jeep Grand Wagoneer sits in second place with 463 days of market supply. Only the Volkswagen ID.4 has more inventory sitting around. The Dodge Charger and Maserati Grecale also made the list.
This puts dealers in an impossible spot. As Sean Hogan, chairman of the Stellantis National Dealer Council, told Automotive News, if the “customer doesn’t passionately love your product, it’s not going to sell.” That’s a product problem, not a dealer problem.
So what happened? Why did customers stop buying Jeeps and Dodges?
Reliability is a huge issue. Consumer Reports ranks Jeep dead last in reliability out of 31 brands. Dead last. Dodge, Alfa Romeo, and Chrysler all sit in the bottom quartile too. When buyers can’t trust a vehicle to stay out of the shop, they go somewhere else.
Then there’s pricing. The Ram 1500 Laramie now starts at $63,625 with destination fees. That’s up 45% from $43,675 just five years ago. The Ram 1500 Limited has jumped 30% since 2021 alone. The Jeep Grand Wagoneer, America’s second-slowest selling vehicle, averages $85,200. Who would’ve guessed a decade ago that a Jeep would cost $85,000?
The lineup just isn’t what it used to be. Stellantis killed off most of the V8s and Hemi engines that made Dodge and Ram famous. Yes, there are rumors they’re coming back, but the damage is done. The electric Dodge Charger bombed so badly it basically turned the 2023 gas Charger and Challenger into instant classics.
Stellantis is trying. New CEO Antonio Filosa wants to repair dealer relationships, and there’s a product refresh coming. Examples include the redesigned Jeep Cherokee and gas-powered Dodge Charger Sixpack. They’ve bumped up advertising money for dealers, too, raising local contributions from $250 to $400, according to Automotive News.
But new ads and a couple fresh models won’t fix reliability problems, sky-high prices, and damaged brand reputation overnight. Kommor says dealers are “equipped to make that happen,” noting that 1.15 million is less than what they sold from 2019-2022. True, but those years had different products with more affordable prices.
Stellantis dealers have some challenges ahead. They know you can’t get a 25% sales increase when your inventory sits for over a year without selling. Until corporate fixes the actual product and pricing problems, it will be tough for dealer efforts alone to close that gap.
If you’re watching your finances closely this year, a hybrid vehicle can stretch your dollar further. In this buyer’s market, it’s a great time to snag low monthly payments as automakers wrestle with stagnant sales. With leases comprising over half the best hybrid deals in February, it’s clear that even the likes of Toyota and Lexus are looking for new ways to appeal to drivers.
However, our list of Presidents’ Day 2026 lease and purchase deals also includes a trio of zero-percent financing offers. Fans of select Hyundai, Subaru, and Kia models can enjoy slightly longer interest-free terms to save thousands.
Which of these February 2026 hybrid car and SUV deals will you take advantage of?

Best Deal: Lease for $269/month for 39 months with $3,999 due at signing
EPA Fuel Economy: 57 city/56 highway/57 combined MPG
The second-lowest lease deal on our list lets you get behind the wheel of a brand-new Prius for less than $300 a month—but this offer is regional, so check to see if you qualify.
This offer expires March 2, 2026. See Toyota for offer details.
Explore Toyota Prius deals using CarEdge

Best Deal: Lease for $349/month for 39 months with $4,999 due at signing
EPA Fuel Economy: 36 city/36 highway/36 combined MPG
Toyota officially made the hybrid powertrain standard on the Sienna. Does this tempting lease offer mean minivans are actually making a comeback in 2026?
Offer ends March 2, 2026. See Toyota for offer details.
Explore Toyota Sienna deals using CarEdge

Best Deal: Lease for $229/month for 39 months with $3,999 due at signing
EPA Fuel Economy: 53 city/46 hwy/50 combined MPG
If leasing a car for the first time is on your list of 2026 goals, there’s no better deal this month than on the newest Corolla LE.
Get this offer before it expires on March 2, 2026. See Toyota for offer details.
Explore Toyota Corolla deals using CarEdge

Best Deal: 0% APR for 60 months, plus no payments for 90 days
EPA Fuel Economy: 37 city/36 highway/37 combined MPG
First introduced in 2021, the Hyundai Santa Fe Hybrid holds its own among heavy-hitter brands that produce some of the most fuel-efficient SUVs available. Delay payments for three months with this limited-time 0% APR offer.
This offer expires March 2, 2026. See Hyundai for offer details.
Explore Hyundai Santa Fe deals using CarEdge

Best Deal: Lease for $569/month for 42 months with $3,999 due at signing
EPA Fuel Economy: 41 city/37 highway/39 combined MPG
Lexus blends a potent mix of luxury, affordability, and savings with the NX Hybrid, specifically the 350h Premium AWD model. Note that current Lexus lessees can also waive their final payments when they upgrade to this incredibly popular compact luxury hybrid SUV.
Offer ends March 2, 2026. See Lexus for offer details.
Explore Lexus NX deals using CarEdge

Best Deal: 0% APR for 75 months
EPA Fuel Economy: 35 city/34 highway/35 combined MPG
Just as the Subaru Forester has grown in size and fuel efficiency, so too have the terms on this 0% APR offer—a rare opportunity for fans of this brand.
This offer ends March 2, 2026. See Subaru for offer details.
Explore Subaru Forester deals using CarEdge

Best Deal: 0% APR for 60 months
EPA Fuel Economy: 36 city/36 highway/36 combined MPG
One of two 0% APR offers on outgoing 2025 models, this deal from Kia saves you from five years’ worth of interest on a model that’s grown significantly popular as of late.
Get this offer before it expires on March 2, 2026. See Kia for offer details.
Explore Kia Sorento deals using CarEdge
Benjamin Franklin may not have become a president, but seeing his face on the $100 bills you’ll pocket with the seven best hybrid deals in February is priceless. But before you bank on these savings, make sure you check with your local dealerships to verify eligibility.
Want to maximize those savings without having to go back and forth with dealers on end? Let CarEdge Pro negotiate for you! Our experienced AI agent knows how to get you the best out-the-door deal.
President’s Day promotions, savings on leftover 2025 models, and lower foot traffic motivating sales staff are a few reasons why you might consider February car shopping. However, this month’s savings opportunities make it easier to overlook certain value traps, especially with popular models.
Spend more time finding quality offers by avoiding the five worst car deals of February 2026 below. Afterward, don’t miss our guide to the BEST offers in February. As always, some manufacturer incentives are regional in nature.

Could a truck be on both the best AND worst deals of the month? Somehow, Ford made it happen. Ford’s F-Series maintained its position as the U.S.’s most popular truck in 2025 for the 49th year. The F-150, the F-Series’ best-selling model, moved nearly 830,000 units.
Still, buyers shouldn’t expect finance deals on leftover 2025 F-150 XLT inventory in February, as Ford’s offer for this trim through March 2 is 2.9% APR for 60 months, plus $3,250 cash. Ford doesn’t seem to recognize that this is last year’s F-150, but primary competitors have gotten the memo.
In comparison, primary F-150 rivals like the 2025 Ram 1500 (Big Horn Crew Cab 4×4) offer 0% APR for 72 months through March 2. See Ram offer details.
However, if you remain keen on the F-150, you’re better off leasing the 2025 F-150 STX 4×4 at $479 per month for 36 months with $0 down. This is in fact one of the best deals for February truck shoppers. But if you’re financing, definitely look elsewhere!

You’d think that Jaguar would offer better February incentives for its 2026 F-Pace, with the model spending months on America’s list of slowest-selling vehicles. In January,the plug-in hybrid SUV had 292 days of supply, the market’s third-highest behind Maserati’s Grecale and Volkswagen’s ID.4 at 302 and 527 days, respectively.
Through March 2, you can finance the mid-size 2026 F-Pace at 3.9% APR for 12 to 48 months. The ideal APR range for luxury models with overstock in February is 0% to 0.9%. While not a plug-in hybrid like the F-Pace, several compact-to-mid-size electric Lexus RZ trims are available at 0% APR for up to 72 months through March 2. See Lexus offer details.
Still, those preferring British luxury can get a better (albeit only slightly) deal leasing the 2026 F-Pace at $679 per month for 36 months, with $6,995 due at signing. See Jaguar offer details.

With the 2026 RAV4 redesigned with an all-hybrid lineup, Toyota is offering a great retail deal on leftover 2025 RAV4 inventory, right?
Nope. Toyota’s February promotion for the 2025 RAV4 plug-in hybrid, valid through March 2, offers 4.75% APR for 72 months. The 2025 RAV4 is a great compact SUV with solid fuel economy and an extensive suite of safety features, but competitors offer better deals.
For example, through March 2, Mazda is offering 0.9% APR for 60 months on multiple CX-5 trims. While the 2025 CX-5 had primarily been unchanged since its 2019 facelift, the same goes for the 2025 RAV4, which was redesigned in 2019.

Through March 2, qualified buyers can finance several 2-door or 4-door 2025 Jeep Wrangler trims at 6.9% APR for 72 months.
You might be quick to press “schedule test drive” on your local Jeep dealership’s website, since 6.9% is what many would consider a solid offer for those with a “good” credit score (700-749).
However, before you do, you’ll want to consider that:
Returning Stellantis owners and lessees can receive a $5,000 total cash bonus toward a 4-door 2025 Jeep Wrangler Sport through March 2. Alternatively, returning Stellantis owners and lessees can qualify for a $3,000 cash bonus toward multiple 2-door 2025 Wranglers, such as the Sport or Sport S. See Jeep’s offer details.

Honda’s offering 5.49% APR for 61-72 months on the 2026 CR-V Hybrid isn’t downright terrible, but it’s a value trap compared to other options. Competing models like the 2025 Subaru Forester Premium Hybrid are available at 0% APR for 75 months.
While this is a 2025 Forester compared to a 2026 CR-V, the 2025 Forester is a complete redesign, and the 2026 CR-V Hybrid is a mid-cycle refresh. Some buyers may be more likely to miss this opportunity, since the CR-V hybrid sold significantly more units than the Forester hybrid in 2025. See Subaru’s offer details.
When shopping for the above deals, remember that offers can vary by region, so check a manufacturer’s site before test drives.
If you’re looking for the easiest way to get the best car buying deal in February, use CarEdge’s Concierge Car Buying Service, handling your entire transaction from start to finish.You can also find tips on how to negotiate deals on CarEdge’s Community forum, or reference our 700,000-strong YouTube family for pro tips and market news.
In the second—and shortest—month of the year, hot deals on luxury SUVs tend to be few and far between. Surprisingly, we’ve found many worth considering, especially if you’re expecting your tax refund to help with the down payment. It sure is looking more and more like a buyer’s market for luxury drivers!
As always, premium brands offer the best APRs and lease terms to well-qualified buyers. Many are also limited to ultra-low mileage leases, and offers may vary by region. Before heading to the dealership, verify your eligibility with the links we’ve shared.
If you’re on the hunt for a new ride, check out the 10 best luxury SUV deals in February below.

Best Deal in February: Lease for $579/month for 36 months with $4,899 due at signing
Audi unveiled a brand-new take on the steering wheel stalk with the 2026 Q3, and an exceptional lease offer to boot.
Offer expires March 2, 2026. See offer details.

Best Deal in February: 2.99% APR for 72 months
If you missed the best year-end car deals in late 2025, this could be your last chance to secure financing on an outgoing Q5 quattro.
This offer expires March 2, 2026. See offer details.

Best Deal in February: 0.90% APR for 60 months
With a truly low-APR financing offer, the latest X3 is an enticing alternative to the 2026 Audi Q3, which has no current financing deals. Most reviewers agree that the X3 has a more luxurious vibe to it, which is great considering the price tag.
Offer expires March 2, 2026. See offer details.

Best Deal in February: 1.99% APR for 60 months
If the word “Alpina” and the prospect of two-tone paint don’t excite you about the 2026 X7, this financing offer should. This is arguably the best luxury SUV deal in February.
Get this offer before it expires on March 2, 2026. See offer details.

Best Deal in February: Lease for $349/month for 24 months with $4,849 due at signing, or 2.9% APR for 60 months
Cadillac will feature the F1 team in its Super Bowl LX commercial. Buyers can experience luxury at a more affordable price with these Conquest lease and purchase offers.
This offer expires on March 2, 2026. See offer details.
See Cadillac OPTIQ listings near you

Best Deal in February: Lease for $509/month for 42 months with $3,999 due at signing
Occupying the #2 spot in the top 10 fastest-selling SUVs in America right now, the Lexus NX benefits from one of the brand’s best deals. However, note the longer lease commitment compared to the standard 36-month lease term.
Offer expires on March 2, 2026. See offer details.
See Lexus NX listings near you

Best Deal in February: Zero-down lease or $499/month for 36 months with $499 due at signing
Why worry about six more weeks of winter when you can snag this zero-down lease from Lincoln, with only your first month’s payment due at signing?
Get this offer before it expires on March 31, 2026. See offer details.
See Lincoln Corsair listings near you

Best Deal in February: Lease from $559/month for 36 months with $3,349 due at signing, or 0% APR for 48 months with $1,000 bonus cash
Have more space and enjoy it too with $1,000 in bonus cash or a competitive lease offer on the 2025 Nautilus Premiere AWD.
This offer expires on March 31, 2026. See offer details.
See Lincoln Nautilus listings near you

Best Deal in February: Lease for $799/month for 39 months with $6,149 due at signing, or 1.99% APR for 72 months
Don’t miss this limited-time lease on the 800-horsepower, three-row electric luxury SUV that offers up to 450 miles of range. Note that the Lucid Gravity Advantage Credit (a $7,500 rebate that offsets eclipsed federal EV tax credits) requires choosing from existing inventory.
Offer expires February 12. See offer details.

Best Deal in February: 0% APR for 72 months or cash allowance up to $7,500
One of three fully electric luxury SUVs on our list of the 10 best luxury deals in February 2026, the unassuming Volvo EX90 entices buyers away from Cadillac and Lucid with a generous cash allowance and financing offer.
Get this offer before it expires on March 2, 2026. See offer details.
See Volvo EX90 listings near you
Selecting a premium sedan or SUV to suit your preferences requires a discerning eye. If you’re in the market for a new luxury vehicle, let a dedicated CarEdge Concierge coordinate every detail, from finding specific models that match your tastes to negotiating every aspect of your deal. It’s the closest thing to a white-glove service you’ll find this side of the F&I table.
A prominent venture capitalist believes we’ll see Chinese automakers announce their U.S. market entry this year. Steve Greenfield, general partner at Automotive Ventures, says the most likely path involves partnerships with existing American automakers through joint ventures. With the current tariff and policy environment are certain headwinds, automakers could decide that the benefits to their businesses outweigh the challenges.
These collaborations could benefit both sides: Chinese manufacturers get access to the lucrative U.S. market, while legacy automakers gain critical insights into how their competitors are building vehicles faster and cheaper than anyone else.
Here’s why at least one financial figurehead thinks it’s just around the corner, and which Western automakers could have an appetite for such a move.
Speaking at the American Financial Services Association Vehicle Finance Conference, Greenfield laid out a scenario where Chinese brands partner with U.S. automakers to build cars domestically with American workers. The real prize? Access to Chinese manufacturing insights.
“As the Chinese did to us 20 years ago over in China, we need to figure out how they’re building cars faster and cheaper,” Greenfield told Automotive News. If legacy automakers can learn these techniques through partnerships, “they’re actually going to be more healthy as a result.” Greenfield’s comments were first reported in Automotive News.
The stakes are high. Chinese automakers have already captured significant global market share, and Greenfield warned that struggling legacy brands face a real threat. For manufacturers that can’t compete, the Chinese auto industry “is going to drive bankruptcies,” he said. “The weakest will die.”
China’s automotive industry has a fundamental advantage: they built their entire sector from scratch using modern techniques learned from global partners. The result? Vehicles that are “dramatically better” at their price points, according to Greenfield.
And with the promise of quality cars under $20,000, Chinese manufacturers could solve America’s affordability crisis—assuming they can navigate tariffs and find the right partners to enter the market.

Which legacy automakers are most likely to partner with a Chinese automaker as soon as this year to bring a new, mass-market, affordable car to the U.S.? At this point, we can only speculate. But we do have some clues.
In 2024, Ford CEO Jim Farley’s daily driver was a Xiaomi SU7, a car he openly admitted he “didn’t want to give up.” Why did he drive a Chinese car for six months? It’s common for automakers to sample their competition, but could it have been the start of something more?
Here’s why that’s unlikely: Farley himself has become a close ally of the White House, taking part in events with President Trump as recently as December. With the ‘America First’ push of the current administration, it’s highly unlikely that Ford will do a 180 and partner with a Chinese competitor—at least in the current automotive environment. Besides, Ford has recent wins from the deregulation of fuel economy standards, which helps them sell their most profitable vehicles: full-size trucks.
Nissan’s global sales are down 41% from their peak in 2017. In the U.S., Nissan has fared about the same, seeing sales fall 42% in that same period. And unsurprisingly, Nissan is running out of cash. After a possible partnership with Honda fell through last year, could Nissan be the surprise gateway for Chinese automakers to enter the U.S. market? Possibly. They certainly have the incentive to change how they sell cars—and to do so quickly.
One more possibility is through a European behemoth like Volkswagen Group, Mercedes-Benz, or BMW. European OEMs have a few years of experience battling Chinese car brands for market share on their home turf, something American automakers lack. VW’s sales have been essentially flat so far this decade as competition from the likes of BYD, XPeng, and Nio makes dominating the European market tougher. Now, 1 in 10 cars sold in Europe is made by a Chinese brand.
German legacy brands BMW and Mercedes-Benz are also possibilities. What better way to innovate rapidly than to bring the best of China’s luxury auto segment to the West through a partnership? It’s not likely, but it’s possible. After all, Mercedes’ global sales volume fell by 9% in 2025.
We’ll keep an eye out for any hints or suggestions from automakers. Perhaps Greenfield’s speculation isn’t rooted in concrete facts. But as a venture capital veteran, he’s likely on to something. He’s made a very successful career out of following the money—and being right.
Recent market trends show that truck popularity isn’t slowing, which doesn’t always mean good news for those seeking deals. In December, Americans purchased 233,000 full-size pickups, the segment’s best month in five years and its sixth-best in the past decade. However, the average price for a full-size pickup was $66,386, just below the record set in October 2025.
However, there are manufacturer incentives worth thousands of dollars, if you shop the deals. Why pay MSRP or high interest rates when truck offers like these abound in February?
Whether you’re looking for a mid-size or full-size truck, we’ve streamlined your search for a perfect offer below with a list of February’s best deals.

Through March 2, 2026, current lessees of 2021 or newer Chevrolet vehicles can lease the 2026 Silverado 1500’s Crew Cab 4WD LT trim with a TurboMax engine at $379/month for 36 months, with $1,709 due at signing.
If you’re interested in financing, you can get a 2025 or 2026 Silverado 1500 with a TurboMax engine at 1.9% APR for 36 months through March 2.
The 2026 Chevrolet Silverado 1500’s TurboMax engine offers 310 horsepower, best-in-class standard torque of 430 lb-ft, and strong towing of up to 9,300 lbs.
Standard interior luxuries include, but aren’t limited to:
The Crew Cab 4WD LT isn’t the only Silverado 1500 that’s compatible with a TurboMax. For those preferring this model’s finance deal, the TurboMax is standard on WT, Custom, Custom Trail Boss, RST, and LT Trail Boss trims.
See Chevrolet Silverado 1500 listings near you.

Is a mid-size Chevrolet pickup more your speed? Current lessees of any 2021 or newer Chevrolet can lease the Colorado Custom Crew Cab 2WD at $279/month for 36 months, with $1,929 due at signing through March 2.
Alternatively, you can finance a 2026 Colorado at 3.9% APR for 60 months, complemented by a $2,000 Chevrolet mid-pickup competitive cash allowance. See Chevrolet offer details.
Some key advantages you’ll get with the Colorado over the full-size Silverado 1500 are:
See Chevrolet Colorado listings near you.

Half of the 83,000 F-150s for sale in February are 2025 models, and you can lease the 2025 F-150 STX 4×4 2.7L at $479/month for 36 months, with just $479 due at signing.
If you’d like to own an F-150, you can finance the F-150 STX 4×4 2.7L at 2.9% APR for 60 months. These Ford deals are good through March 2. See Ford offer details.
The STX isn’t a bare-bones pickup truck. Choosing the F-150 STX means receiving:
See 2026 Ford F-150 listings near you.

Similar to Chevrolet, Ford is offering an attractive mid-size truck lease. Through March 2, 2026, you can lease the 2025 Ford Ranger XLT 4×4 from $471/month for 36 months, with $471 due at signing. See Ford offer details.
Besides standard 4WD, this trim boasts a 9.3-inch ground clearance, a 43.5 cu ft bed that’s 1.6 cu ft larger than the Chevrolet Colorado, and 7,500-lb maximum towing that’s on par with rivals.
See 2026 Ford Ranger listings near you.

GMC is offering some big Presidents Day truck sales in February. With a trade-in, you can receive a maximum $8,350 cash discount on 2026 GMC Sierra 1500 models with a TurboMax engine. However, don’t let your guard down with this trade incentive. Always negotiate your trade-in value as a separate transaction to get the most for your vehicle.
Use CarEdge’s Trade-In Negotiation Guide to play it smart and get the most when you trade-in.
Alternatively, current lessees of 2021 or newer GM models can lease the 2026 Sierra 1500 Short Box Crew Cab 4WD Elevation w/TurboMax trim for $299/month for 24 months, with $3,709 due at signing. See GMC offer details.
Like the 2026 Chevrolet Silverado 1500 TurboMax, the full-size 2026 GMC Sierra 1500 TurboMax produces 310 horsepower and best-in-class standard torque of 430 lb-ft, with 9,400-lb max towing.
See 2026 GMC Sierra 1500 listings near you.

If you’re considering financing a full-size Ram 1500, February is an ideal time to shop, as Ram is offering 0% APR for 60 months on the 2026 Ram 1500 through March 2. Remaining 2025 inventory is eligible for an even more impressive 0% APR for 72 months. See Ram offer details.
Ram 1500 trims compatible with this offer include:
If you’re cross-shopping the top-selling trucks, test drive the Ram 1500 if you’re seeking a smoother, quieter ride and class-leading passenger room/storage.
See 2026 Ram 1500 listings near you.
The best electric truck deal in February is 0% APR for 60 months on its Chevrolet’s 2025 Silverado EV, which features faster charging and more range than competitors like the Ford F-150 Lightning or Tesla Cybertruck.
Unlike the F-150 Lightning, the Silverado EV hasn’t been discontinued. With specs that firmly place it in the top of its segment, it would be a shock to the industry if it ever is.
See 2025 Chevrolet Silverado EV listings near you.
When shopping for the above deals, remember that offers can vary by region, so check a manufacturer’s site before test drives.
If you’re interested in an easier way to get the best truck deal in February, use CarEdge’s Concierge Car Buying Service, handling your entire transaction from dealership to driveway.
👉 Looking for tips on how to negotiate the best truck deal? Check out the CarEdge Community forum, and our 700,000-strong YouTube family for free tips and market updates.
Toyota’s February deals have just arrived. With Presidents Day sales now in focus, we’ve gathered the best offers from America’s most popular car brand. Don’t expect zero-percent financing or zero-down lease deals, since Toyota’s strong sales mean they don’t usually need big incentives to sell cars. With their reputation for reliability and the best resale value, Toyotas sell themselves.
Still, some of these offers are better than expected. Note that all Toyota offers expire on March 2, 2026, and may vary by region. Here are the best Toyota deals in February.

Lease the 2026 Corolla LE from $209/mo for 39 months with $3,999 due at signing. See offer details.
The Corolla is a budget commuter’s dream. Great fuel economy, a reliable powertrain, and modern features make it a popular choice even after the downfall of sedans. That’s why this offer is special. This is one of the cheapest lease deals in February, period.
See Corolla listings near you with market insights

Lease the 2026 Camry LE from $289/mo for 39 months with $3,999 due at signing. See offer details.
America’s best-selling sedan is seeing more discounts as more drivers shift to crossovers. That’s great news for anyone in the market for a reliable, affordable Toyota.
See Camry listings near you with market insights

Finance the all-new 2026 RAV4 with 5.99% APR for 72 months, or lease the outgoing 2025 model from $329/mo for 36 months with $3,999 due at signing. See offer details.
For 2026, the RAV4 is getting its first major overhaul since 2019. Although it’s now better than ever, don’t expect big manufacturer incentives for the most popular crossover in America. Toyota sold 480,000 copies last year.
See RAV4 listings near you with market insights

Lease the 2026 Tacoma from $289/mo for 39 months with $3,999 due at signing. See offer details.
The redesigned Tacoma delivers best-in-class off-road capability, and now comes with an optional hybrid powertrain. Despite no notable upgrades for 2026, the higher Tacoma trims will now cost you several hundred dollars more.
See Tacoma listings near you with market insights

Finance the 2025 Tundra at 0.99% APR for 72 months, or the 2026 Tundra at 2.99% APR for 72 months. The 2025 i-FORCE MAX hybrid is also eligible for $5,000 in cash incentives. See offer details.
The Tundra is known as one of the most reliable full-size trucks on the market, but it’s not cheap. Prices have increased by about $500-$1,000 for the 2026 model year. Save the most by opting for the low-APR financing offer for the 2025 model.
See Tundra listings near you with market insights

Get $6,500 in lease cash on the 2026 Toyota bZ. See offer details.
Toyota’s all-electric SUV was renamed and greatly improved for the 2026 model year. The bZ now features faster charging, quicker acceleration, better infotainment, and more range.
See bZ4X listings near you with market insights
On the hunt for the best Toyota deal in February? Be sure to shop the deals. Toyota simply doesn’t offer the magnitude of manufacturer incentives that other brands do. Why? They don’t need to! Toyota models consistently rank among the fastest-selling cars in America. But that doesn’t mean you should let your guard down.
Always be on the lookout for unwanted add-ons or dealer markups, even at well-regarded Toyota dealerships. Check out our simple (and free) guide on what fees to look out at the dealership. No matter how popular the 2026 RAV4 or TRD Pro Tacoma becomes, you should never agree to markups or forced add-ons. Remember, if it’s taxable, it’s negotiable!
And if you decide you’d rather have a car buying pro negotiate your deal for you, check out CarEdge Concierge and the ultimate DIY toolkit. We’re simply here to help!
👉 Stay on top of the best Presidents Day deals at our Monthly Deal Hub. New offers are announced during the first week of each month!
Presidents Day deals have arrived, and one thing is clear: it’s still a buyer’s market. With inventory levels trending higher and 700,000 leftover 2025 models sitting on dealership lots, Presidents Day car deals are perfect for any driver looking to save big on aging inventory. We dug through all of the February manufacturer incentives to find the 10 best offers today. Check them out below.

Best Deal in February: 0% APR for 72 months, or $0-down lease offer for the Model Y Standard Rear-Wheel Drive
The Model Y is still the best-selling EV in America, but as incentives wane and sales slow, Tesla is bringing out their best financing incentives ever. Just beware of steep depreciation when buying new. In fact, it’s smart to check used Tesla listings before committing to a new purchase.

Best Deal in February: 0% APR for 60 months, and no payments for 90 days. The 2026 Hyundai Tucson is also eligible.
Hyundai is offering interest-free financing on two popular SUVs for Presidents Day 2026. As competition with Toyota, Honda, and even American behemoths like Ford heats up, Hyundai is offering bigger and better incentives.
This offer expires on March 2, 2026. See offer details.
Browse Hyundai listings with the power of local market data

Best Deal in February: 0% APR for 60 months for the Rogue, as well as the 2025 Pathfinder and 2026 Murano
Nissan continues to fight hard to win back market share previously lost to Toyota, Honda, Kia, and Hyundai. In February, Nissan is offering zero-percent financing for three popular SUV models.
This offer expires on March 2, 2026. See offer details.
Browse Nissan Rogue listings with the power of local market data

Best Deal in February: $0-down lease, $479/month for 36 months
The best-selling vehicle in America is now available with no money down. Ford’s zero-down lease on the F-150 STX is the best pickup truck lease in February. The STX comes well-equipped with features like the 2.7-liter turbocharged V6 engine.
Prefer to buy rather than lease? The Ram financing deal below is right up your alley.
This offer expires on March 2, 2026. See offer details.
Browse Ford F-150 listings with the power of local market data

Best Deal in February: 0% APR for 60 months, or 0% APR for 72 months for the 2025 Ram 1500
Ram is back with the best full-size truck financing deal for Presidents Day. This offer applies to the 2026 model, but if you’re open to a leftover 2025 Ram, zero percent financing extends to 72 months. That’s six years of free financing!
This offer expires on March 2, 2026. See offer details.
Browse Ram listings with the power of local market data

Best Deal in February: Kia is offering 0% APR financing for 48 months for the 2026 Sportage PHEV, or lease it from $269/month for 24 months with $3,999 due at signing.
Not ready to go all-electric? Take baby steps with zero percent financing for four years with the Sportage plug-in hybrid. Depreciation can be steep with any PHEV, so the lease option is a great option, too.
This offer expires on March 2, 2026. See offer details.
Browse Kia listings with the power of local market data

Best Deal in February: Lease the 2026 Silverado 1500 LT 4WD from just $379/month for 36 months with only $1,709 due
Although Ford’s F-150 lease deal is even better, Chevy loyalists will have a hard time beating this Silverado lease deal with little money due at signing. It’s a great offer for those who want a full-size pickup without owning it long term. Depreciation can really sneak up on truck owners, but leasing is an easy way around that.
This offer expires on March 2, 2026. See offer details.
Browse Silverado listings with the power of local market data

Best Deal in February: This zero-down lease for the 2025 Bronco Sport Big Bend 4×4 starts at $385/month for 36 months with just the first month due at signing.
The off-road capable crossover segment has gotten crowded in recent years. Now, Ford is fighting to reclaim market share with a zero-down lease deal for the Bronco Sport Big Bend.
This offer expires on March 2, 2026. See offer details.
See Bronco Sport listings with the power of local market data

Best Deal in February: Lease the Explorer Active 4WD from $499/month for 36 months with $1,498 due at signing
Ford’s best-selling family SUV is available for a dirt-cheap lease in early February, as long as you don’t mind a 2025 model.
This offer expires on March 2, 2026. See offer details.
Browse Explorer listings with the power of local market data

Best Deal in February: 1.9% APR for 60 months
In early 2026, BMW has more inventory than they’re used to. In order to move the metal, they’re offering a rare low-APR offer on a top-selling model in the entry-level luxury market, the 2026 BMW X3 xDrive.
This offer expires on March 2, 2026. See offer details.
Browse BMW X3 listings with the power of local market data
Last month’s huge sales showed that automakers are desperate to sell remaining 2025 models. If you don’t mind a car that has already seen many moons on the dealership lot, these older models will certainly present the biggest chances for negotiating a deal. Without a doubt, it’s still a buyer’s market in February 2026.
Tired of the car buying hassle? CarEdge Concierge handles the entire process for you, from finding the right vehicle to negotiating the best price. Or, if you prefer a DIY approach with professional tools,CarEdge Pro gives you insider data and an AI agent to negotiate on your behalf.
We’re here to help!